The Website Check-up: Keeping Your Site In Top Form

December 13, 2016

Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to make updates or changes. As a result, those updates are often few and far between – which means a lot of charity websites are missing out on gifts and driving donors away. Here […]

How To Integrate Online and Offline Content

September 28, 2016

It’s just not enough anymore to send a piece of direct mail and hope for the best. We’re living in the digital age! I’m sure you’ve already heard about how vital it is that you integrate your online and offline fundraising to create a seamless, simple donor journey that ends in a successful gift. That […]

Should You Talk About A Tragedy?

August 4, 2016

As fundraisers, we’re working months ahead. We write Christmas letters in June. Mother’s Day appeals get drafted in November. We have spring renewals on the brain in the dead of winter. Working this far in advance lets us develop mindful, donor-centric touchpoints throughout the year. But sometimes, the year takes a different turn than what […]

The 3 Storytellers Your Case For Support Is Missing

June 14, 2016

A case for support might be one of the most in-depth, and earliest, touches a prospect has with your charity. Are you taking the opportunity to tell them the right stories? I’m sure you’ve included the story of Patches, the cat whose life was saved because of kind gifts. Or you’ve talked about Betty, who […]

4 No-Fail Tips for Easy Editing

April 12, 2016

You can write the most emotional letter, grateful thanks, or snappy email in the entire world – but it can all be derailed by a big, dumb typo. Sometimes, running spellcheck just isn’t enough. That’s especially true for fundraisers, since we usually write in plain language that Word or Pages can struggle to understand. So […]

Are You Undermining Your Thank You Letters?

February 17, 2016

Thank you letters are a funny thing. Everyone knows they’re a golden opportunity for building loyalty and making donors feel warm and fuzzy. There are all kinds of elements that make a thank you letter work, and there are all kinds of ways to muck it up. We all know the major Don’ts: Forgetting to personalize. […]