A hand holding a credit card.
Fundraising Trend #6: Show Me The Impact Of My Gift

August 21, 2017

I want to bring you into a room with me. It’s a board room – and around the long meeting table are seated 12 strangers. This is a donor focus group, and I’ve invited you to come, watch, and listen while I probe these donors for their thoughts and feelings about their charitable giving. I […]

A green wave crashing, highlighted against a blue sky with clouds.
Fundraising Trend #5: The End Of Corporate-Speak

August 8, 2017

Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on in the philanthropic marketplace. In fact, it’s already happened. Rather, donors want to hear authentic truth from you – and then judge for themselves whether that truth is sufficiently relevant and compelling for them to take action. […]

Fundraising Trend #4: How to Double Revenue With Fewer Donors

July 24, 2017

I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many years ago, my wife, daughter and I attended Almonte United Church, just outside of Ottawa, Ontario. Now, to be honest, I wasn’t at all that committed to church life – but when I […]

How can you cope with a fractured fundraising market?
Fundraising Trend #3: The Fractured Market and How to Reach Them

July 10, 2017

Okay, so I’m going to date myself – in a big way… I remember getting my first fundraising job with an international development NGO called Plenty Canada back in 1989. That was 28 years ago. My challenge at Plenty was simple: we had to grow our donor file from a mere 500 donors to 5,000. […]

The word love written on a beach as a wave rolls in
Legacy Stewardship: What You REALLY Need To Do

July 4, 2017

STEWARD: One whose job is to manage the property or finances of another. I want to bring you into a classic conversation I’ve had over and over with my fellow fundraisers over the years. Someone has invited me into her office to talk with her about her organization’s bequest income potential. I’ll do some pretty […]

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Fundraising Trend #2: The Near-Extinct New Donor

June 26, 2017

Any fundraiser who’s done new donor acquisition in the past decade knows just how hard it’s become to bring new donors into your charity’s fold. And not only is it hard to find the bodies, it’s awfully expensive to bring them in. To give you a broad idea, here’s an example just from my own […]

Donor loyalty is one the decline. What can you do?
Fundraising Trend #1: Donor Loyalty in Decline

June 12, 2017

In philanthropy today, it sometimes feels like everything is changing all at once. New tools and tactics present themselves every day. We’re inundated with blogs, webinars and conferences that offer to update our skills and improve our performance. Professional fundraisers change jobs every 17 months on average. It can be dizzying… There are countless changes […]

Stating the problem is vital to fundraising.
My Take on Poverty Porn

May 29, 2017

A fellow Good Worker asked me into her office the other morning to ask for my help. She was struggling with new creative material for a series of fund appeals for a client. Now, I’m not going to name this client – but I am going to say that when it is successful in its […]

Once upon a time, at a busy bus stop...
Once Upon a Time: Telling the Perfect Legacy Gift Story

April 24, 2017

Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great cause. Now, this fundraiser was a dedicated soul. She was always striving to learn more, to get better at her work and to perfect the noble craft that had called to her so […]

Get on the right track with legacy giving.
Show Me The Money: The ROI on Legacy Giving

March 27, 2017

If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember the ‘show me the money’ scene. If you don’t know the movie, it’s worth watching. And, if you don’t know the scene, it’s on YouTube! You’d think that fundraisers are pretty clear on […]