Welcome to the Age of Authenticity

March 31, 2020

I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are calling this a watershed event – one that will change our world forever. This pandemic could well be for us what the Great Depression and World War 2 were for our grandparents. Put […]

chess-piece-connect
Stop Boasting: How to be authentic and connect with your donors

January 24, 2020

Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and 1990s, we lived in the Age of Boasting. Whether the medium was broadcast or print, some anonymous ‘announcer voice’ would speak on behalf of the company trying to tell you something. That unidentified […]

If It Sounds Too Good To Be True…

December 9, 2019

When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in a while. When we came home all excited about something we saw advertised, she’d say “Honey, if it sounds too good to be true, it probably isn’t.” Now, if you’re reading this, you’re […]

Why You Shouldn’t Just Focus on the Shiny New Fundraising Trends

October 25, 2019

I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of a year. These RFPs come from charities and NGOs who are looking for an agency partner that will add lots of value to their fundraising program. And usually, adding value means adding to […]

ROI – The True Value of Your Direct Mail Program

September 13, 2019

  I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail (and all direct response channels for that matter) work hasn’t changed – like high personalization, great storytelling, compelling response devices, and powerful offers – there is one area that has changed quite a […]

What You Need to Know About Millennials and the Legacy Market

September 9, 2019

I’m writing this blog on an early-morning flight from Ottawa to Toronto. Today, I’m going to be a panelist at a joint CAGP-AFP luncheon and will be speaking to “How to Leverage the Boomer to Millennial Wealth Transfer”. I’ve been thinking a lot about this topic for the past week or so – and I’d […]

Happy aging couple
The Holy Trinity of Aging Well

April 23, 2019

Most of us who work as fundraisers have super-busy lives. We rush from family to job responsibility – and back – sometimes several times in a day. At work, we’re trying to do more with less – and to do it more quickly than we did last year. Most fundraisers live in what Jane Fonda […]

person at a typewriter
How To Build A Story Bank In 7 Easy Steps

January 28, 2019

Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on your family’s storytelling tradition with your own kids or grandkids? We all know intuitively that […]

collection of tools
The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

an iceberg floating in the ocean
How to talk to different generations about bequests

August 20, 2018

Life was easier back then… When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors in 2003, we had a lot of things to figure out. But one thing was simple and clear. We had a pretty singular, unified audience – one made up almost exclusively of members […]