Toy dinosaurs against a blurred green background.
Fundraising Trend #2: The Near-Extinct New Donor

June 26, 2017

Any fundraiser who’s done new donor acquisition in the past decade knows just how hard it’s become to bring new donors into your charity’s fold. And not only is it hard to find the bodies, it’s awfully expensive to bring them in. To give you a broad idea, here’s an example just from my own […]

Donor loyalty is one the decline. What can you do?
Fundraising Trend #1: Donor Loyalty in Decline

June 12, 2017

In philanthropy today, it sometimes feels like everything is changing all at once. New tools and tactics present themselves every day. We’re inundated with blogs, webinars and conferences that offer to update our skills and improve our performance. Professional fundraisers change jobs every 17 months on average. It can be dizzying… There are countless changes […]

Stating the problem is vital to fundraising.
My Take on Poverty Porn

May 29, 2017

A fellow Good Worker asked me into her office the other morning to ask for my help. She was struggling with new creative material for a series of fund appeals for a client. Now, I’m not going to name this client – but I am going to say that when it is successful in its […]

Once upon a time, at a busy bus stop...
Once Upon a Time: Telling the Perfect Legacy Gift Story

April 24, 2017

Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great cause. Now, this fundraiser was a dedicated soul. She was always striving to learn more, to get better at her work and to perfect the noble craft that had called to her so […]

Get on the right track with legacy giving.
Show Me The Money: The ROI on Legacy Giving

March 27, 2017

If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember the ‘show me the money’ scene. If you don’t know the movie, it’s worth watching. And, if you don’t know the scene, it’s on YouTube! You’d think that fundraisers are pretty clear on […]

Doubling Down: How To Make Donors Happy AND Double Revenues

January 30, 2017

Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a very one-dimensional exercise. Your charity had a list of direct mail donors. You mailed appeals to them four or five times a year. They sent you lots of money. You met your goal. […]

Donald Trump and the First Imperative

November 2, 2016

Many, if not most, of us who are watching the American presidential campaign are bewildered. We’re totally perplexed and confused at how an ignorant, racist, misogynist egomaniac like Donald Trump can possibly be competitive as a serious candidate for the Presidency of the United States of America. As I write this, Trump (44%) is trailing […]

Legacy Lessons For The Under-50 Set

October 12, 2016

I’ve been immersed in the world of charitable bequests since my fellow Good Workers and I conducted our first donor poll on the subject way back in 2003. In the years since, I’ve learned dozens of valuable lessons about where legacy gifts come from, who makes them, why they get made and how to persuade […]

Activating The Primary Colours of the Heart

September 22, 2016

Let’s now move from last time’s explanation of what primary emotions are, and why they’re so important – to a brief show and tell of how to actually use them to drive fundraising results. After all, you’re here right now to learn a new tool to help you bring in more money! ONCE UPON A […]

The Best Messengers For A Powerful Story

September 13, 2016

Many (if not most) of us who write fundraising communications materials obsess about WHAT we’re going to say. We want our content to be compelling, informative, persuasive and gripping – so we agonize over what we’re going to say and how best to say it. But in my opinion, most of us miss a very […]