Search For New Donors The Smart Way

June 30, 2020

Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great our stewardship and retention efforts are, the fact remains that we need to replenish about a third of our direct response donor base annually if we want to avoid shrinking our donor pool. […]

Big Fish, Small Fish

May 1, 2020

We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!) and occasionally, they need daycare when we haven’t had enough time to play with them. Now, there’s a PetSmart just a couple of minutes from our place that does all those things. It’s […]

Unplanning Planned Giving

April 27, 2020

If you stop and think about it for a minute, you can break pretty much all kinds of charitable giving into two simple categories: REACTIVE and REFLECTIVE. Let’s look at each briefly in turn: REACTIVE giving occurs in response to something that happens to you. It could be seeing a story in the news, a […]

Planned Giving In A Pandemic

April 16, 2020

Watch the Planned Giving in a Pandemic webinar here! Many, if not most, of us are still trying to figure out how the world has changed, how donors have changed and how our work will change as the result of COVID-19. My fellow Good Workers and I have been feeling the same way too. When […]

Welcome to the Age of Authenticity

March 31, 2020

I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are calling this a watershed event – one that will change our world forever. This pandemic could well be for us what the Great Depression and World War 2 were for our grandparents. Put […]

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Stop Boasting: How to be authentic and connect with your donors

January 24, 2020

Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and 1990s, we lived in the Age of Boasting. Whether the medium was broadcast or print, some anonymous ‘announcer voice’ would speak on behalf of the company trying to tell you something. That unidentified […]

If It Sounds Too Good To Be True…

December 9, 2019

When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in a while. When we came home all excited about something we saw advertised, she’d say “Honey, if it sounds too good to be true, it probably isn’t.” Now, if you’re reading this, you’re […]

Why You Shouldn’t Just Focus on the Shiny New Fundraising Trends

October 25, 2019

I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of a year. These RFPs come from charities and NGOs who are looking for an agency partner that will add lots of value to their fundraising program. And usually, adding value means adding to […]

ROI – The True Value of Your Direct Mail Program

September 13, 2019

  I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail (and all direct response channels for that matter) work hasn’t changed – like high personalization, great storytelling, compelling response devices, and powerful offers – there is one area that has changed quite a […]

What You Need to Know About Millennials and the Legacy Market

September 9, 2019

I’m writing this blog on an early-morning flight from Ottawa to Toronto. Today, I’m going to be a panelist at a joint CAGP-AFP luncheon and will be speaking to “How to Leverage the Boomer to Millennial Wealth Transfer”. I’ve been thinking a lot about this topic for the past week or so – and I’d […]