Benchmark Your Digital Performance Against Yourself
Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of
Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of
Occasionally my wife will send me an email asking if we can donate to a particular cause. For the most part, like
Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter:
Increasingly in the sector, we’re being called upon to use our data more. Data can tell us a lot of things. It
Google recently sent waves through the SEO community by announcing on the Google webmaster blog that they would be updating their mobile
Late last year, we launched the State of the Canadian Web Nation Report and one particular finding keeps on coming up again
Earlier on this month, I presented the results of the State of the Web Nation: Website Benchmarks for Canadian Charities at a
About 90% of your major donors are visiting your website before making their first gift. But almost 1/2 of you don’t have
Your website is the single most important piece of marketing collateral for your organization. And, it’s likely also one of the most
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