More Than Just A Donate Button: The Anatomy of Successful Email Fundraising Campaigns

May 7, 2013

Is email dead? I should think not! Nearly 1/3 of all online donations can be sourced back to email.  When presented with that mind-boggling statistic, I’m not quite sure why we (and I mean fundraisers here) have stopped talking about and exploring how charities can optimize their email programs.  Email may not be new and […]

Finding Your Hidden Heroes [Infographic]

March 5, 2013

HERO giving is all about tapping the extraordinary potential of the everyday donor.  We created this nifty infographic to illustrate a simple strategy you can use to increase your direct mail revenues.  Feel free to share this infographic and download the companion Hidden Heroes white paper.  Use this graphic for FREE on your site You […]

Create a URL Redirect to Your Online Donation Form

January 29, 2013

As more and more charities begin integrate online programs with direct mail, it’s crucial that you make it easy and simple for donors to quickly access your online donation page. On every piece of printed collateral where donations are solicited, make sure to include your website URL (that’s the website address that you type into […]

Why Canadian Charities Suck at Mobile Fundraising

December 3, 2012

Smartphone penetration is nearing 50% in Canada.  But there’s been a 24% decrease in the number of organizations with an active text-to-give program.[1] Actually, according to Katherine Winchester [2] from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered for mobile giving.2 I first thought I had heard that number incorrectly. Only, […]

7 ideas to help you create inspired donor thank yous

October 19, 2012

As fundraising professionals, we all know that we need to thank our donors. What most of us don’t realize is that our donors already know what kind of thanks, beyond a standard acknowledgement, would be most meaningful. The best thank yous say more than just, well, thank you. Donors want to see results. In fact, […]

Three building blocks for online fundraising success

June 1, 2012

What is the first thing that you think of when you hear the phrase “online fundraising”? If you’re like most of the nonprofit organizations we speak with, social media is probably the first thing that comes to your mind. You may even wonder how tools like Facebook and Twitter can help you raise more money. […]