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A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

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What Makes A Successful Direct Mail Reply Coupon

October 5, 2016

The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends back with their hard-earned cash to your organization to make a gift. It exists simply for the donor to return their gift to you in the most elegant way possible. Your BRC needs […]