woman standing on platform over a mountain range
How to Create the Ultimate Donor Experience

February 25, 2019

You know how it feels when someone goes out of their way to help you, or when you get exceptionally good service? Those moments where you say ‘wow’ to yourself, and you smile? Think about the feeling that comes with the ‘wow’ – that warm glow, smiling inside feeling. Stop for a moment right now […]

man jumping on a rock
How to be a good fundraiser

June 4, 2018

I love the work I do. I admire and respect my colleagues and clients. Donors inspire me every day. I’m proud to call myself a fundraiser and I’m grateful that I found my way into this profession thirty-some years ago. I’ve watched the profession and the sector grow and change and I’ve learned a few […]

Creative and Effective Ways to Inspire Donor Loyalty

February 9, 2016

Donors who are loyal to your cause feel a sense of allegiance, commitment and dedication. They give as generously as their means allow, they give longer and they are more likely to stretch their giving and/or leave a legacy gift to your charity. Loyalty suggests inner circle, respect, family, closeness, honesty, openness and trust. Put […]


January 13, 2015

If you’re like me, just seeing the word unforgettable gets the Nat King Cole tune rolling in your head.  If you’ve not heard it, google it… I promise, it’ll stick with you.  Why am I rambling about Nat King Cole? Because I want your organization to be unforgettable in the minds of your donors. Currently […]

Flip the Switch: Get Your Board Excited About Fundraising

June 24, 2014

Noooo, we can’t ask for money!  Besides, why would anyone want to give to us?  This just won’t work.  There has to be another way … This was the conversation among a Board of Directors for a local charity. The Executive Director asked me to come in to speak with them because the organization was […]

Actions Are Louder Than Words

May 13, 2014

I work with a wide variety of organizations and one of the things I enjoy most is getting to know everyone, from the person who greets people at the front desk to the chair of the board and all manner of folks in between. It’s truly a gift to find organizations who, from top to […]

Replace Third Person Anonymous with First Person Singular

February 25, 2014

One of the first lessons we’re taught as fundraisers is that “people give to people.” After more than 25 years in the fundraising world, I’m more convinced than ever that this is true. As a donor, I obviously give to help people in need. I might give to the United Way to help the homeless or my local food […]

Think Like a Fundraiser, Feel Like a Donor

December 11, 2013

I believe that to be great fundraisers, we have to work at understanding the donor experience. We have to relate to donors where they are and we have to feel. As fundraising professionals it is incumbent upon us to ask for money, to employ strategy, use leverage tactics, focus on retaining donors and aim to […]

Thinking About Donor Retention?

July 9, 2013

If you’ve been to a fundraising conference lately, read an article or blog, or chatted with your colleagues you’ll know that retention is the current buzzword and biggest concern amongst fundraising professionals today.  And so it should be. The number one complaint donors have is accountability.  We’re not telling them where their money goes.  And […]