Teeny Tiny Type, And Why It Hurts Your Fundraising

February 6, 2017

I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into the travel magazines that I’d brought along. Have I mentioned how much I love to travel? My secret indulgence is subscriptions to all of the best travel magazines. I sat back, ordered a […]

Canadian fundraising benchmarks will kick no-profits into high-gear.
Canadian Fundraising Benchmarks or Bust

December 7, 2016

It’s a sad fact here in Canada that we don’t have much in the way of fundraising benchmarks. We’re often forced to turn to reports out of the United States to get some idea of how our direct marketing programs are performing. Consulting firms like Good Works are able to compile their client data to […]

Your brain lights up like a light bulb when you tell it a story.
The Science of Stories (Nonprofit Storytelling Conference 2016 Session)

November 22, 2016

I recently had the wonderful opportunity to speak at the Nonprofit Storytelling Conference in Chicago. I go to a LOT of conferences, and this one is a special favourite of mine. The speakers are amazing and passionate, the tracks have so much real-world practical use – it’s a whole conference that really gets to the […]

The Most Valuable Email In My Inbox

October 19, 2016

Like you, I get a lot of email. Like, a lot. So much that a few years ago I started unsubscribing to many of the e-newsletters and blogs I’d been receiving. I just didn’t have time to read them all. So, which ones did I keep? I kept a few of the fundraising-related ones (namely […]

Are You Stuck In A Special Events Black Hole?

July 12, 2016

Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support a cause they are passionate about, offer a great opportunity to thank and steward donors and prospective donors. When executed well, events can also play a significant role in raising the profile and […]

Direct Mail in 2016: A Check In

June 8, 2016

Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in direct mail in 2016. Six months into the year, it’s time for a check-in. The Analysis In 2015, we were faced with a lot of external factors that didn’t have a huge impact […]

find your perfect signatory
How To Pick Your Perfect Signatory

May 2, 2016

I’m amazed at the number of organizations I talk to who have only ever sent out appeals signed by their Executive Director or CEO. And, when I question why that’s being done, they’re not really sure. It’s just always the way it’s been done, so they continue to do it. Usually, they haven’t really thought through […]

The First 5 Steps of a Successful Fundraising Plan

March 21, 2016

So you’re asking yourself: I need a fundraising plan. Where do I start? Research has shown that organizations with a fundraising plan raise more money than organizations that don’t have a fundraising plan, so I applaud you for recognizing the need to have one. It can feel a little overwhelming, and it’s difficult to know […]

Who Are Your Best Planned Giving Prospects?

February 3, 2016

Why do we things the way we do? It’s a question we sometimes forget to ask ourselves, but it’s an important one.  In this series, we’ll be asking a fundraising question that might seem simple, and looking to a Good Worker and a guest for their thoughts. There are no right answers here, but we hope […]

Direct Mail in 2016: What To Watch For

January 12, 2016

HAPPY NEW YEAR! Now, let’s get down to business. Before we dive in headfirst into this year, I wanted to look back at the last 365 days in fundraising. I think we can all agree that it was an odd one when it comes to direct mail results. From the Good Works perspective, 2015 was […]