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How To Get Your Donor’s Attention

November 30, 2016

Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What should we have on the outer envelope?”   “We need a teaser that will ‘grab’ our donors.” “A teaser alone won’t work: we need to add a great photo that connects to the tagline.” […]

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Ready, Set, Ask! Demystifying Your Gift Array

October 25, 2016

You know the old adage: if you don’t ask your donors to give, they won’t! How much then is an appropriate, thoughtful ask? Not surprisingly, there is no magic formula.  It depends on the offer, the need (is it an emergency appeal?), time of year, type of donor (active or lapsed?)….and more. Here are a […]

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How To Survive A Canada Post Strike

May 24, 2016

UPDATE 10 (August 17, 9:30 AM ):  It’s been quiet for some time, but we’re now hearing rumblings from both Canada Post and CUPW. What it comes down to is this: CUPW’s strike vote will become invalid on August 25. That means they can issue a 72-hour strike notice at any time before then, but after that […]

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Crisis Management: When Direct Mail Is Not So Direct!

March 2, 2016

The printer and the mail house have come through for your client.  Stock arrives on time, the laser lives have been signed off, and final production is complete. Your job has dropped at Canada Post – hurrah! And then it happens. It could be a donor calling the Foundation Office.  It could be a fresh set […]

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Canada Post Update: What You Need To Know

January 18, 2016

Bulk Mail. Third Class Mail. Admail. Householder. 7Ps. Junk mail (Gotcha! I just wanted to see if you’re paying attention…). It’s all in a name, isn’t it? The start of a New Year heralds changes for many of us – and that includes a Canada Post update. What’s New with Canada Post? Direct Mail is now called Canada Post Smart […]

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6 More Tips on Working with Designers for Non-Profit Staff

May 27, 2014

This post is a continuation of 8 Tips on Working with Designers for Non-Profit Staff.  You have the go-ahead on your project’s artwork. Everyone approves.  Everyone likes it!  The magical time arrives when you can request the print-ready files from your designer. Now what? I’ve had the privilege of ordering print stock for literally hundreds of […]