Nine Reasons Why Direct Mail Totally Rocks!

February 7, 2020

The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes at our four-page letters. Major gifts coworkers don’t quite understand why we work so hard for gifts of $100 or less. Teammates in the marketing department grumble when we use fonts and colours […]

DM Benchmarks: Answers to Your Burning Questions

February 5, 2020

If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with data from even more Canadian charities. It’s a big endeavor. And we’re casting our net far and wide across the Great White North to gather as many Canuck participants as we can. We’re […]

How to build your annual direct mail plan in 8 easy steps

November 22, 2019

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign budgets, and spreadsheets. But I have good news to share! Direct mail isn’t dead. (You can see the research for yourself in Good Works’ State of the Direct Mail Nation 2019) The bad […]

Advice for Building a Solid Case for Support

July 8, 2019

Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and super-sleek ice cube dispensers. The one that caught my eye recently has a tablet-like screen on the front that can help you with meal planning and grocery lists. It’s a beauty. But it […]

Build Your Own Inspiration Wall or Swipe File

May 6, 2019

We’ve all been there. Staring at the flashing cursor on a white page, biting your nails and pacing the floor in an effort to summon all those creative juices from the depths of your soul. It could be letter copy, a teaser, a subject line or an innovative design for a lift note or newsletter. […]

hot air balloons
Direct Mail Inserts Proven To Boost Response

January 2, 2019

I really like fries. And I really, really like ketchup on my fries. That’s not to say I wouldn’t eat the fry if there were suddenly a shortage of ketchup. But I wouldn’t eat as many fries…ya know? The ketchup boosts my response to a hot plate of fries. And in the world of DM, […]