fireworks
Which Monthly Giving Campaign is Right for You?

November 14, 2018

Several months ago, I wrote about building a better monthly donor file for your organization. If you missed it, you can check it out here. Since then, a number of questions have come up about the different types of channels and campaigns available for monthly donor acquisition. Monthly donors remain some of the most valuable and sought-after […]

a large bridge across a body of water
3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

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Lifetime Value – the Only Metric You Need!

May 7, 2018

It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone agrees – it’s important. But when was the last time you calculated the Lifetime Value of your donors? Lifetime Value (LTV) is a critical metric at the disposal of every fundraiser – one […]

small gift boxes
3 Tips to Build a Better Monthly Donor File

February 26, 2018

“We want more monthly donors.” That’s a common request I hear from various charities across Canada. And it’s a great goal to pursue! Monthly donors are some of the most prized and valuable supporters available to non-profit organizations. They have excellent retention (although face-to-face is usually an exception), offer a stable stream of income, and […]