Important Fundraising Lessons I Learned From Rocket Science

June 28, 2019

Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re responsible for generating revenues that fuel our organizations’ efforts in achieving these goals. At times, it can appear daunting. When that happens, I like to think back to December 21, 2015. Why? Well, […]

Tips for Donor Database Audit
3 Tips for Creating a Better Donor Database Audit

April 26, 2019

Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How did it differ from 2017? Now how did it compare to 2008? Did I throw you for a loop there? 2008 seems like ages ago. You may have been working for another organization, […]

fireworks
Which Monthly Giving Campaign is Right for You?

November 14, 2018

Several months ago, I wrote about building a better monthly donor file for your organization. If you missed it, you can check it out here. Since then, a number of questions have come up about the different types of channels and campaigns available for monthly donor acquisition. Monthly donors remain some of the most valuable and sought-after […]

a large bridge across a body of water
3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

father walking with child at sunset
Lifetime Value – the Only Metric You Need!

May 7, 2018

It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone agrees – it’s important. But when was the last time you calculated the Lifetime Value of your donors? Lifetime Value (LTV) is a critical metric at the disposal of every fundraiser – one […]

small gift boxes
3 Tips to Build a Better Monthly Donor File

February 26, 2018

“We want more monthly donors.” That’s a common request I hear from various charities across Canada. And it’s a great goal to pursue! Monthly donors are some of the most prized and valuable supporters available to non-profit organizations. They have excellent retention (although face-to-face is usually an exception), offer a stable stream of income, and […]