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DM 101: How To Plan A Direct Mail Campaign (Part 1 of 3)

June 23, 2016

Let’s face it – there are a lot of moving parts when you plan a direct mail campaign.  It’s easy to become overwhelmed and bogged down in a maze of details and to-do lists.  In this 3-part series, I’ll break down how to plan, create, and evaluate your mail campaigns so you can successfully navigate your […]

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Simple Lettershop Secrets For Seamless Direct Mail

May 31, 2016

You’ve created a Direct Mail plan and gotten the budget approved. You’ve harassed your data guy, the graphic designer, and the print supplier.  Now, you can finally send everything off to the lettershop and wait for the responses and donations to roll in. Right? Maybe, maybe not. Before you sit back and breathe a sigh […]