A hand holding a credit card.
Fundraising Trend #6: Show Me The Impact Of My Gift

August 21, 2017

I want to bring you into a room with me. It’s a board room – and around the long meeting table are seated 12 strangers. This is a donor focus group, and I’ve invited you to come, watch, and listen while I probe these donors for their thoughts and feelings about their charitable giving. I […]

Fundraising Trend #4: How to Double Revenue With Fewer Donors

July 24, 2017

I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many years ago, my wife, daughter and I attended Almonte United Church, just outside of Ottawa, Ontario. Now, to be honest, I wasn’t at all that committed to church life – but when I […]

How can you cope with a fractured fundraising market?
Fundraising Trend #3: The Fractured Market and How to Reach Them

July 10, 2017

Okay, so I’m going to date myself – in a big way… I remember getting my first fundraising job with an international development NGO called Plenty Canada back in 1989. That was 28 years ago. My challenge at Plenty was simple: we had to grow our donor file from a mere 500 donors to 5,000. […]

Toy dinosaurs against a blurred green background.
Fundraising Trend #2: The Near-Extinct New Donor

June 26, 2017

Any fundraiser who’s done new donor acquisition in the past decade knows just how hard it’s become to bring new donors into your charity’s fold. And not only is it hard to find the bodies, it’s awfully expensive to bring them in. To give you a broad idea, here’s an example just from my own […]

Donor loyalty is one the decline. What can you do?
Fundraising Trend #1: Donor Loyalty in Decline

June 12, 2017

In philanthropy today, it sometimes feels like everything is changing all at once. New tools and tactics present themselves every day. We’re inundated with blogs, webinars and conferences that offer to update our skills and improve our performance. Professional fundraisers change jobs every 17 months on average. It can be dizzying… There are countless changes […]

Stating the problem is vital to fundraising.
My Take on Poverty Porn

May 29, 2017

A fellow Good Worker asked me into her office the other morning to ask for my help. She was struggling with new creative material for a series of fund appeals for a client. Now, I’m not going to name this client – but I am going to say that when it is successful in its […]

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Client Case Study: University of Saskatchewan Legacy Series

February 13, 2017

The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in an annual newsletter, advertisements and events, they wanted to elevate their proactive planned giving program and generate more leads. That’s when they contacted Good Works to help them implement a story-driven direct mail […]

Doubling Down: How To Make Donors Happy AND Double Revenues

January 30, 2017

Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a very one-dimensional exercise. Your charity had a list of direct mail donors. You mailed appeals to them four or five times a year. They sent you lots of money. You met your goal. […]

Canadian fundraising benchmarks will kick no-profits into high-gear.
Canadian Fundraising Benchmarks or Bust

December 7, 2016

It’s a sad fact here in Canada that we don’t have much in the way of fundraising benchmarks. We’re often forced to turn to reports out of the United States to get some idea of how our direct marketing programs are performing. Consulting firms like Good Works are able to compile their client data to […]

Your brain lights up like a light bulb when you tell it a story.
The Science of Stories (Nonprofit Storytelling Conference 2016 Session)

November 22, 2016

I recently had the wonderful opportunity to speak at the Nonprofit Storytelling Conference in Chicago. I go to a LOT of conferences, and this one is a special favourite of mine. The speakers are amazing and passionate, the tracks have so much real-world practical use – it’s a whole conference that really gets to the […]