Benchmark Your Digital Performance Against Yourself

August 9, 2016

Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of any decent benchmarking effort is to measure how you’re doing against the sector. In the case of digital, you’ll want to look at benchmarks for your email, website and social programs.  Here’s a […]

5 Easy Ways To Get Multi-Channel Working For You

May 10, 2016

May is the month we’ve all been patiently waiting for. We’ve endured the April showers and we’re more than ready to welcome in the warmer weather. Around this time every year, we’re sitting down with clients and poring over results. For many, the fiscal year in only a couple of months in, but for all, […]

Powerful Digital Metrics Every Fundraiser Should Use

April 26, 2016

Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter: KPIs Every Fundraiser Should Use to Evaluate Their Digital Program.” This workshop was developed in response to a flurry of emails I received in the spring from several clients. These fundraisers wanted to […]

How Do You Measure Up?

May 21, 2014

In a world where we’re all often guilty of comparing ourselves to colleagues, friends and even neighbours, one valuable metric that you do want to know is how you compare to your competitors. What metrics should you be tracking and why? For example, do you know how many donors you renew year over year? How […]

The ‘S’ Words: Seamless and Silos

March 11, 2014

Once upon a time, we humans wandered the earth, hunting and gathering for food we needed to survive. Then, tens of thousands of years ago, we taught ourselves to farm. About 200 years ago we began to master machinery—and the industrial age began. And so it kept going: the knowledge economy, the digital economy and […]

It’s all about the data!

February 11, 2014

Although many of us may have started the year in a bit of a stupor from all of the good food and treats we consumed over the holidays, the polar vortex has likely snapped you out of it and you’re focused anew on your resolutions. Perhaps you want to tackle that home improvement project you’ve […]

7 New Research Findings You Can’t Do Without

June 28, 2011

Over your career, you’re going to listen to fundraisers — more fundraisers than you can shake a stick at. And that’s great… but, what you really need to do is listen to your donors. Because what donors say to fundraisers is way more important than what we fundraisers say to each other. Here are 7 […]