Data Insights (When You Have Limited Data to Work With)

July 27, 2015

Increasingly in the sector, we’re being called upon to use our data more. Data can tell us a lot of things. It can give us rich insights into our donor’s behaviours and motivations. I’m constantly being asked about what kind of segmentation and wizardry can be done with data. Don’t get me wrong, there’s stuff […]

Are You Ready for the April 21st Google Bombshell?

April 1, 2015

Google recently sent waves through the SEO community by announcing on the Google webmaster blog that they would be updating their mobile search rules to favour sites that are compatible with mobile devices effective April 21st, 2015. This means that as of April 21st if your website is not mobile-friendly you could see a major […]

5 Fundraising KPIs to Track for your Digital Program

March 10, 2015

Late last year, we launched the State of the Canadian Web Nation Report and one particular finding keeps on coming up again and again. Of the more than 500 charities we polled, only 18.99% report that they pay very close attention and are getting quite sophisticated using fundraising KPIs, benchmarks, and other goals to measure […]

Location, Location, Location

February 11, 2015

You are probably familiar with this real estate maxim. People who know the housing market business will always tell you that where a house is located is a HUGE determinant of its value. The same is true of your charity’s website – and especially the legacy giving section of your site. I look at legacy […]

A Curated Collection of Charity Websites

November 26, 2014

Earlier on this month, I presented the results of the State of the Web Nation: Website Benchmarks for Canadian Charities at a CanadaHelps webinar. If you missed getting a copy of this awesomely useful document, you can download the benchmarks report here. And, if you missed the webinar you can watch it here. (Note: something […]

2014 State of the Canadian Web Nation Benchmark Report

November 11, 2014

About 90% of your major donors are visiting your website before making their first gift. But almost 1/2 of you don’t have a web strategy in place. Are you okay with this? Probably not. And you’ve probably heard stats like this before. You maybe even quote them. You also probably have no idea where they […]