Direct Mail: Alive and Well!
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use
The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes
If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
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