Is Donor Recognition Really That Useful?

March 30, 2016

Why do we things the way we do? It’s a question we sometimes forget to ask ourselves, but it’s an important one.  In this series, we’ll be asking a fundraising question that might seem simple, and looking to a Good Worker and a guest for their thoughts. There are no right answers here, but we hope […]

Residual Gifts: The Only ‘How To Give’ You Need

March 9, 2016

In a world of why, sometimes a little how makes a big difference! If you know me much at all, you’re probably aware of two things: I read books. I read a LOT of books. I blog about books. I do conference lunchtime plenaries about books. I talk to colleagues and clients and friends about books. And […]

Who Are Your Best Planned Giving Prospects?

February 3, 2016

Why do we things the way we do? It’s a question we sometimes forget to ask ourselves, but it’s an important one.  In this series, we’ll be asking a fundraising question that might seem simple, and looking to a Good Worker and a guest for their thoughts. There are no right answers here, but we hope […]

Why Ziggy Stardust Is The Bequester To Watch

January 26, 2016

As I write this, David Bowie died less than two days ago… I’m surprised at how hard his passing hit me. His Ziggy Stardust concert was one of the first I’d ever attended as a 15 year-old wannabe rock and roller teenager from the Ottawa Valley backwater of Renfrew, Ontario. And, David Bowie was a […]

Just 8 Words To Enhance Your Legacy Communications

December 11, 2015

Rather than a TIP, this month I thought I’d offer you a TOOL that you can use whenever you’re creating legacy communications material. This tool is dead simple. It’s just 8 little words. Eight words that I think you should use whenever you’re creating content (be it paper-based, digital or conversational). Here’s how to use […]

NDP

October 20, 2015

A Little ‘How’ To Market Legacy Giving

July 16, 2015

  If you’ve listened to me talk about legacy giving over the past fifteen years, you’ll already know that I’m pretty fanatical about how it’s marketed to donors. At the highest, most strategic level, there are three over-riding principles that direct everything else in a successful legacy program. To review: Since more than 90% of […]