Once Upon a Time: Telling the Perfect Legacy Gift Story
Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great
Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great
If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember
The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in
Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a
I’ve been immersed in the world of charitable bequests since my fellow Good Workers and I conducted our first donor poll on
I’ve talked to hundreds of fundraisers about legacy giving over the years. As a rule, we know that there’s lots of money
I’ve invested myself in the world of legacy giving for some fifteen years now. Over those years, one simple truth has become
Why do we things the way we do? It’s a question we sometimes forget to ask ourselves, but it’s an important one.
In a world of why, sometimes a little how makes a big difference! If you know me much at all, you’re probably aware of
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