Earlier on this month, I presented the results of the State of the Web Nation: Website Benchmarks for Canadian Charities at a CanadaHelps webinar.
If you missed getting a copy of this awesomely useful document, you can download the benchmarks report here. And, if you missed the webinar you can watch it here. (Note: something funky happened in the middle of the webinar that cut off the slides, so if you just want a copy of this, you can download the slide deck here.)
Samples of Really Good Charity Websites
At the end of the webinar, we fielded some questions, one of which was a request for website examples. So without further ado, here’s a Pinterest board full of great charity websites that I’ve pulled with together for you to explore.
Now, there is no perfect website. There are strengths and weaknesses in all of these examples. Some things will work better for your cause then others. As you scroll through that keep that in mind.
What Makes Good Web Design
Some of the commonalities you’ll see in this particular collection of good non-profit web designs are as follows:
- Strong and visually compelling use of imagery
- Responsive design
- Storytelling (through pictures, words and video)
- Solid and compelling call to action
- Multiple calls to action on how you can give, raise money or get involved
- Simple, cause-focused, architecture
Have a look through the above gallery of websites. Which ones are your favourite? Which ones do you strongly dislike? What other websites should be added to this list?