In Ottawa, 1 in 5 children live in poverty. Every day, a child goes to school without the essentials they need to be active and ready to learn. The Education Foundation of Ottawa, the charitable arm of the Ottawa Carleton District School Board, aims to change all of that.
In 2014, with only one full-time staff person, the Foundation approached Good Works to help increase its visibility within the school board and the larger community. At this time, their only communications materials were a web-page housed within the school board’s larger website and a brochure.
After some discussion, we decided that the best strategy would be to build a responsive website in collaboration with EnvisionUp.
Through this new website, we helped the Education Foundation of Ottawa build its own brand, voice and personality. We crafted a donor-centred website that clearly laid out the problem being faced by children right now and how donors could be a part of the solution.
Good Works was responsible for project management, as well as website strategy, key messaging and all written content. EnvisionUp was responsible for the design and website development.
“The entire team from Good Works were creative, reliable, on time, on budget and fun! They helped guide us to a new website that makes it clear who we are and how we make a difference for students in need.”
Education Foundation of Ottawa