Leadership Appeal

Interval House wanted to significantly increase their overall revenues for their well-established direct response program.

Based on the leadership giving model we’ve refined over years here at Good Works, we developed a customized strategy to grow revenue from mid- and high-level donors.

We worked closely with this client to find the perfect reason to inspire donors to increase their support and to do so immediately.

This compelling case for support was crafted to highlight both a problem and a solution the donor could be a part of through their increased investment. We also developed a personalized ‘stretch’ ask based on the donor’s previous giving history.

Interval House’s first leadership appeal exceeded the projected response rate and revenue projections. The second leadership appeal based on the same successful model is underway with plans to implement a mid-level renewal strategy.

“This mid-level mailing was a first for Interval House. Good Works helped us choose the right donor segments and developed a strong case for support. We’re thrilled with the results!”

Ashleigh Saith
Director, Development & Partnerships
Interval House

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