Donor Stewardship

At Good Works, we know that successful stewardship is crucial for building donor loyalty. It makes your donor feel like a hero.

As part of their direct mail program, St. Joseph’s Health Care Foundation decided to introduce a series of mid-level appeals to a carefully selected group of loyal and generous donors who preferred to give by mail.

Stewardship is a crucial piece of your relationship with donors, but particularly so with mid-level donors. The Foundation needed to be thoughtful about appropriate stewardship.

We helped the Foundation develop a comprehensive and unique stewardship plan, part of which included a special “insiders” report.

The “insiders” report updates donors on the progress of the exclusive project they gave in support of, and reminds them about the real impact of their giving – the lives they are changing as a result of their generous contribution.

“The Foundation works hard to establish and maintain solid and rewarding relationships with donors. Our Good Works team has been instrumental in providing us with recommended tactics to help promote excellent stewardship.”

Heather Thomas
Chief Development Officer
St. Joseph’s Health Care Foundation, London ON

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