case for support
A great case for support is a foundation for strategic, effective fundraising. It’s a wonderful way to make sure your team is sharing the same message, to help prospects see what kind of impact they can have, and to inspire donors to renew their support with even greater passion and vigor.
Good Works was contracted by Youth Services Bureau (YSB) to develop an organizational case for support with these two goals in mind. Additionally, we created two ‘mini-cases’ dedicated to YSB’s work with youth housing and youth mental health. These materials were produced in both English and French, given YSB’s audience in the Nation’s capital is bilingual.
To get an in-depth perspective of the organization, we started by speaking with a variety of stakeholders, including staff, board members, and long-time donors. Perhaps our most moving stories came from a focus group we held with former clients, to hear their first-hand accounts of their experience with YSB and how the service deeply changed their lives.
The end result is a case for support that is donor-centric with a compelling call to action, painting a persuasive picture of the young people YSB supports, and the donors who make it possible.
“From creating an outline, to interviewing and copywriting, all the way through to design, Good Works was our guide on this project. They made a complicated process feel simple and seamless. We love the final product – and most importantly, so do our donors.”
Youth Services Bureau