The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

What A Rainy Day Can Teach You About Legacy Gift Marketing

July 9, 2018

Raindrops on the roof…my favourite sound of summer. As I write this blog, I have two more days until my July summer vacation. And, I’m looking forward to it SO much… My wife Sylvie and I have rented a cottage perched on a bluff above a beach on the shores of Lake Huron. We’re both […]

What Do Donors Really Want?

June 25, 2018

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]

Fundraising Trend #5: The End Of Corporate-Speak

August 8, 2017

Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on in the philanthropic marketplace. In fact, it’s already happened. Rather, donors want to hear authentic truth from you – and then judge for themselves whether that truth is sufficiently relevant and compelling for them to take action. […]

A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

Teeny Tiny Type, And Why It Hurts Your Fundraising

February 6, 2017

I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into the travel magazines that I’d brought along. Have I mentioned how much I love to travel? My secret indulgence is subscriptions to all of the best travel magazines. I sat back, ordered a […]

How To Get Your Donor’s Attention

November 30, 2016

Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What should we have on the outer envelope?”   “We need a teaser that will ‘grab’ our donors.” “A teaser alone won’t work: we need to add a great photo that connects to the tagline.” […]