Big Fish, Small Fish

May 1, 2020

We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!) and occasionally, they need daycare when we haven’t had enough time to play with them. Now, there’s a PetSmart just a couple of minutes from our place that does all those things. It’s […]

Welcome to the Age of Authenticity

March 31, 2020

I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are calling this a watershed event – one that will change our world forever. This pandemic could well be for us what the Great Depression and World War 2 were for our grandparents. Put […]

Nine Reasons Why Direct Mail Totally Rocks!

February 7, 2020

The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes at our four-page letters. Major gifts coworkers don’t quite understand why we work so hard for gifts of $100 or less. Teammates in the marketing department grumble when we use fonts and colours […]

How to Improve Direct Mail Results through Testing

December 2, 2019

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the results you were anticipating? Sounds like the time is ripe to do some testing to see what will improve your appeals and – by extension – increase your revenue. There’s plenty of things […]

How to build your annual direct mail plan in 8 easy steps

November 22, 2019

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign budgets, and spreadsheets. But I have good news to share! Direct mail isn’t dead. (You can see the research for yourself in Good Works’ State of the Direct Mail Nation 2019) The bad […]

Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

Cutting Through the Clutter: How to Get Your Direct Mail Campaign to Stand Out

June 7, 2019

SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with targeted advertising messages. All that might make you think it’s getting harder and harder to cut through all that clutter. It’s everywhere. And it’s overwhelming. According to Forbes, we’re exposed to anywhere between […]

How to Optimize Your Fundraising Email Open Rate

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

How to Get Potential Donors to Open That Envelope

May 10, 2019

People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create interest and keep your mail out of the recycle bin. Size #10 envelopes are everywhere. Change it up a size or two so it stands out a little more. Or go smaller for […]

The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]