How to Improve Direct Mail Results through Testing

December 2, 2019

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the results you were anticipating? Sounds like the time is ripe to do some testing to see what will improve your appeals and – by extension – increase your revenue. There’s plenty of things […]

How to build your annual direct mail plan in 8 easy steps

November 22, 2019

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign budgets, and spreadsheets. But I have good news to share! Direct mail isn’t dead. (You can see the research for yourself in Good Works’ State of the Direct Mail Nation 2019) The bad […]

Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

Cutting Through the Clutter: How to Get Your Direct Mail Campaign to Stand Out

June 7, 2019

SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with targeted advertising messages. All that might make you think it’s getting harder and harder to cut through all that clutter. It’s everywhere. And it’s overwhelming. According to Forbes, we’re exposed to anywhere between […]

How to Optimize Your Fundraising Email Open Rate

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

How to Get Potential Donors to Open That Envelope

May 10, 2019

People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create interest and keep your mail out of the recycle bin. Size #10 envelopes are everywhere. Change it up a size or two so it stands out a little more. Or go smaller for […]

The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]