Direct Mail: Why Should You Invest?

March 26, 2018

All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than not the backbone of a charity’s annual fundraising strategy. It’s also the most cost-effective way non-profit organizations can build a stable base of donors from which they can leverage additional support. But it’s […]

Fundraising Trend #4: How to Double Revenue With Fewer Donors

July 24, 2017

I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many years ago, my wife, daughter and I attended Almonte United Church, just outside of Ottawa, Ontario. Now, to be honest, I wasn’t at all that committed to church life – but when I […]