Where’s YOUR Storefront?

March 5, 2014

Imagine for a moment that you’re no longer a fundraiser for a charity. Imagine instead that you own a vintage clothing shop on a quaint main street of a charming small town just outside a major Canadian city. Obviously, your customers are the lifeblood of your business. And, as your mother taught you, you know […]

What exactly is the best way to convert online leads?

June 12, 2013

I’m an information gatherer.  I like to read, and think, and mull.  I like to be over-informed.  That’s why I like to get cozy with data. When shaping your online program, or prospecting in general, there are several ways you can build your file. One of the ways charities can do this is by paying […]

More Than Just A Donate Button: The Anatomy of Successful Email Fundraising Campaigns

May 7, 2013

Is email dead? I should think not! Nearly 1/3 of all online donations can be sourced back to email.  When presented with that mind-boggling statistic, I’m not quite sure why we (and I mean fundraisers here) have stopped talking about and exploring how charities can optimize their email programs.  Email may not be new and […]

Create a URL Redirect to Your Online Donation Form

January 29, 2013

As more and more charities begin integrate online programs with direct mail, it’s crucial that you make it easy and simple for donors to quickly access your online donation page. On every piece of printed collateral where donations are solicited, make sure to include your website URL (that’s the website address that you type into […]

Now is a good time to add ‘Secret Donor’ to your job description

August 3, 2012

Ah, the dog days of summer. For most people, it’s a time to kick back, relax and enjoy time with family and friends. But for fundraisers, it’s also a great time to inspect your organization for leaks and cracks. One of the best ways to do this is by becoming a secret donor. I give […]

Three building blocks for online fundraising success

June 1, 2012

What is the first thing that you think of when you hear the phrase “online fundraising”? If you’re like most of the nonprofit organizations we speak with, social media is probably the first thing that comes to your mind. You may even wonder how tools like Facebook and Twitter can help you raise more money. […]

How to raise $1,000,000 for your charity using social media

May 15, 2012

Bet that caught your attention. Unfortunately, a short article is never going to turn you into a social media fundraising superstar. But it can steer you in the right direction. On a fairly regular basis, I hear from charities who lament their aging donor base. They worry about the future of their organization, and feel that the answer is to bring […]

Your website – it’s a pet, not a painting

November 5, 2011

Few projects can unite an organization the way a website can. Unlike strategic sessions and board meetings, a new website is an opportunity for every part of the organization – program, communications, and of course fundraising – to contribute to growth that is concrete, visible and exciting. Each area has the chance to make sure […]

Just sayin’: Best not be a jerk to your donors

May 24, 2011

Let me take you back to March 25th.  If you’re like me, you probably already forgot that that was the day the Canadian government fell during a confidence vote on the budget. (I had to look it up – thanks again Wikipedia!). Unlike most elections, I admit I was mostly disinterested.  I am usually pretty […]

What your charity can do in the event of a Canada Post strike

May 19, 2011

UPDATE: The CUPW has issued a strike notice. Industrial action will occur as of 11:59pm, 2 June should they not reach an agreement. The Canadian Union of Postal Workers (CUPW) is threatening strike action, to take place no earlier than May 25th. At this stage, nobody is sure how long possible strike action will take […]