Just sayin’: Best not be a jerk to your donors

May 24, 2011

Let me take you back to March 25th.  If you’re like me, you probably already forgot that that was the day the Canadian government fell during a confidence vote on the budget. (I had to look it up – thanks again Wikipedia!). Unlike most elections, I admit I was mostly disinterested.  I am usually pretty […]

What your charity can do in the event of a Canada Post strike

May 19, 2011

UPDATE: The CUPW has issued a strike notice. Industrial action will occur as of 11:59pm, 2 June should they not reach an agreement. The Canadian Union of Postal Workers (CUPW) is threatening strike action, to take place no earlier than May 25th. At this stage, nobody is sure how long possible strike action will take […]

Facebook and Twitter for Nonprofits

March 31, 2011

I had the honour today of presenting a session on Facebook and Twitter for nonprofits to more than 70 people. The luncheon was put on by the AFP Ottawa Chapter and was very hands on. Together, we explored Facebook best practices, signed folks up for twitter, and talked about how powerful these tools can be […]

How do I find out how my direct marketing results compare to other charities?

March 21, 2011

This is a question that I get asked all the time. Fortunately, there are some great resources out there for determining sector benchmarks. For direct mail, the go to source for benchmarks is the Cornerstone Group of Companies. They produce a number of reports, all of which are available at cstonecanada.com/publications/whitepapers. The bonus? These are […]

Sincerity – Part One

January 24, 2011

Yesterday it was incredibly cold with a wind chill (minus 39!). I’d just taken my dogs for a cross country ski and was driving home, waiting anxiously for the car heater to kick in. I was listening to CBC radio and there was an interview with Mavis Staples. Now, Mavis is one of my favourite […]

Who the heck is Gary?

December 8, 2010

You may have noticed a mysterious stranger pop up on twitter in the last few days. His name is Gary the Donor and he’s becoming a bit of a celebrity. If you attended Fraser’s ‘Passion Makeover’ at Congress last week, or have read our recent whitepaper, The 3D Donor, you’re already familiar with him. If […]