A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

Ditch Your Fundraising Crutches in 2017

January 9, 2017

Writing is vital to fundraising. Direct mail, thank you letters, emails, social posting, brochures, event invites – you name it, it needs copy. But many of us fall into writing ruts. How many times have you followed a template or re-used wording, not because it’s effective, but because it’s quick, comfortable, and gets that task […]