Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

How To Build A Story Bank In 7 Easy Steps

January 28, 2019

Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on your family’s storytelling tradition with your own kids or grandkids? We all know intuitively that […]

How To Use The Phone To Make Powerful Connections With Your Donors

January 16, 2019

Who even talks on the phone anymore? Every year on my birthday, I wonder who’s going to call me. I appreciate getting emails and Facebook posts too. They remind me that people are thinking about me. But, when people call me to wish me a happy birthday, I feel truly loved. The telephone is an […]

Which Monthly Giving Campaign is Right for You?

November 14, 2018

Several months ago, I wrote about building a better monthly donor file for your organization. If you missed it, you can check it out here. Since then, a number of questions have come up about the different types of channels and campaigns available for monthly donor acquisition. Monthly donors remain some of the most valuable and sought-after […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

Client Case Study: Matching Gift Testing with Royal Victoria Regional Health Centre

May 14, 2018

The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call Simcoe County and the District of Muskoka their home. The Foundation has been a Good Works client since 2015. The Year-End Mailing The RVH Foundation mails donors four times per year – winter, […]

What Does Your Legacy Prospect Want?

March 25, 2014

Usually when I blog, I rant on about a subject that’s important to me. A subject that I hope is important to you too. But this time, I’m going to step aside and give the platform to someone who deserves to be listened to more carefully – and much more often. That person is your […]

What exactly is the best way to convert online leads?

June 12, 2013

I’m an information gatherer.  I like to read, and think, and mull.  I like to be over-informed.  That’s why I like to get cozy with data. When shaping your online program, or prospecting in general, there are several ways you can build your file. One of the ways charities can do this is by paying […]

You’re Still Acquiring New Donors, Right?

April 3, 2013

Now that spring has finally arrived, it’s a good time to talk about donor acquisition and cultivation. If you follow the latest fundraising news and trends, you’ve probably read many articles about ‘donor fatigue’ and ‘market saturation’. And you’ve probably heard about the increased competition among charities for donor dollars. Given all of this, it’s […]