The charitable marketplace is busy, crowded and very, very noisy. Today’s successful fundraising programs are more targeted and donor-specific than ever before.

Sending the same message to everybody just doesn’t work anymore. You must become the master of your data.

Which donors are about to leave you? Which donors want to talk about you with their friends? Which donors are ready to become monthly donors – and which ones are open to the idea of leaving you a bequest?

Each group has different needs and each group needs something unique from you.

Good Workers can help you build a stronger data front with:

Data audits

Segmentation strategies

Segment-specific fundraising, stewardship and cultivation campaigns

Modelling your new segmented revenue pyramid