After Fran lost her battle with breast cancer in 1995, Jose bought the company and recruited Fraser Green (a former client at Plenty Canada and the Federal NDP) to join her as a business partner. Together they built on the tradition of close client relationships and heartfelt storytelling and diversified their service offerings beyond direct mail. Monthly giving, stewardship, telemarketing and legacy giving became important synergies to clients’ direct mail programs.

More than just direct mail.

In 2005, Leah Eustace (a former client at the Canadian Parks & Wilderness Society) joined the partnership, bringing with her a passion for new media and all things digital. The company continued to diversify its service offerings to clients to include online giving, email and social media – while keeping its focus on heartfelt storytelling, building donor relationships and strengthening donor loyalty.

The Good Works partners like to think of themselves as philanthropy’s version of the Beatles. Each individual has incredible strengths and gifts – but it’s the combination of their talents that makes this agency stand out from the crowd. They’ve assembled a gifted and committed team of superb fundraisers who share the vision of great storytelling and deep donor relationships.


Today’s Good Works is truly a powerhouse of fundraising talent.

We serve our clients by telling emotive human stories about philanthropy. We touch deep emotional chords, and go beyond the donor’s brain to her heart and soul. Good Works transcends the idea of fundraising as transaction, and elevates fundraising into a human connection between donors, causes and charities. We believe in what we do – and it works.