Participate in the 2026 Direct Mail Benchmarks Report

“What do you need from me to have my organization participate?”

Your high-level direct mail results, including gross revenue, hard costs, number of donors, and number of gifts! These are sum totals, and not raw data, and it gets submitted via an online form. We also have this handy PDF that you can send to your data person that outlines each total we’re asking for and what we mean by it.

“Do you need personal donor info?”

We don’t require any personal donor information, only overall program numbers.

“What’s the data submission deadline?"

We’ll need your data uploaded by March 27th, 2026.

“What’s in it for my organization?”

  • You get a custom Benchmarks Report that compares your KPIs to the sector’s (this is a great jumping-off point to talk about strengths and weaknesses in the context of the discussions we’ve been having with them!
  • You’ll make a BIG impact on the sector! Your data helps shape the only report of its kind in Canada, supporting fundraisers across the country.

Download Previous DM Benchmarks Reports!