DM Benchmarks: Answers to Your Burning Questions
If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with
If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
With the arrival of the new year comes changes to Canada Post services and pricing. Here is a summary of the changes
Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes
When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in
Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the
As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign
© 2022 GOOD WORKS CO. ALL RIGHTS RESERVED. PRIVACY POLICY.