2016 Fundraising Challenges: 4 Ways You Can Respond Today
The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking
The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking
You know the old adage: if you don’t ask your donors to give, they won’t! How much then is an appropriate, thoughtful
The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends
Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong
Let’s face it – there are a lot of moving parts when you plan a direct mail campaign. It’s easy to become overwhelmed
Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in
You’ve created a Direct Mail plan and gotten the budget approved. You’ve harassed your data guy, the graphic designer, and the print
UPDATE 10 (August 17, 9:30 AM ): It’s been quiet for some time, but we’re now hearing rumblings from both Canada Post and
I’m amazed at the number of organizations I talk to who have only ever sent out appeals signed by their Executive Director
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