Teeny Tiny Type, And Why It Hurts Your Fundraising
I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into
I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into
Writing is vital to fundraising. Direct mail, thank you letters, emails, social posting, brochures, event invites – you name it, it needs
Many, if not most, of us who are watching the American presidential campaign are bewildered. We’re totally perplexed and confused at how
Many (if not most) of us who write fundraising communications materials obsess about WHAT we’re going to say. We want our content
I’m sure you remember grade four art class like I do. As kids, we were taught that the thousands of colours, shades
Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in
Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to
Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support
Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in
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