Closing Date: December 10, 2021
Job Region: Ottawa (Flexible)
Years of Experience: 1-3
Salary Range: $20-$25 per hour
Every year, Canadian charities raise millions of dollars through the mail.
Most people outside the charitable sector are pretty surprised to hear that. “Seriously?”, we hear you say. “People really write down their credit card information, or fill out a cheque, and mail it in?”
Yes, yes they do. In fact, it’s the money that comes in through the mail – from everyday Canadians, giving $100 at a time – that powers the fundamental needs of many charities, like paying staff and keeping the lights on. Direct mail revenue is an unsung hero of change in Canada.
But the times, they are a-changing. Historically, your direct mail donor was a Baby Boomer or older. And while it’s popular theory that the mail will die out as this group ages, research already indicates that, as surprising as it may be, Millennial and Gen X donors are also mail responsive.
We know that what’s worked in the past for Baby Boomers (who are currently the most prolific donor demographic) won’t work for younger donors. Fundraising is changing, and we want to figure out where it’s going.
Good Works is undertaking a multi-year, mixed method research project that we’re calling Not Your Grandma’s Direct Mail. It aims to understand how direct mail fundraising needs to evolve to meet the needs of a changing world and a shifting donor expectation. It’s a project that will fundamentally change how Canadian charities raise money in the next 5, 10, and 25 years. And you can be a part of it.
Good Works is seeking a research coordinator to undertake a multi-disciplinary literature review. This review will lay out the current landscape of fundraising in Canada, incorporating research from the fields of marketing, neuroscience, business, psychology, communications, and other realms as required. This is the first phase of Not Your Grandma’s Direct Mail, and will inform all future phases (two are currently planned).
This position would be ideal for a graduate student or undergraduate student. Responsibilities would include:
- Assist in the development of research questions in order to narrow and define research topic
- Define source selection criteria to ensure recency and relevance of source material
- Identify appropriate periodicals and articles to create a robust, holistic view of the fundraising landscape in Canada
- Read and evaluate selected articles and organizes them to identify trends, commonalities and differentiators, key theories, and broader themes
- Collate and synthesize all work into a written literature review suitable for publishing and marketing, including an academic Works Cited (MLA)
- Organize and maintain data effectively for easy review, comparison, and validation
- Collaborate with the research team at Good Works
While this is a short-term contract, there is potential for future work on subsequent phases of Not Your Grandma’s Direct Mail.
Qualifications and Experience
- Experience in academic qualitative research, particularly literature review, and in academic writing
- A critical thinker who is able to draw connections between topics and deeply understand abstract concepts
- Experience in writing for marketing is a bonus
- Proactive (confident in asking questions, generating ideas, and being a self-starter) on projects
- Strong interpersonal and communication skills with the ability to work well with a wide range of people
Salary Range: $20 – $25 per hour (part-time temporary, with potential for additional work on future research stages)
About Good Works
We’re a company of fundraising consultants based in Ottawa who specialize in individual giving.
That means we work directly with causes to grow giving and spread donor love in mailboxes, inboxes, and everywhere in-between. We help charities get personal with each and every donor through direct marketing that’s tailor-made to create their biggest fans.
Part of our recipe for success is that we’re master storytellers (the other part is our team, plus a few classified secrets only revealed to our clients). We craft compelling and moving stories that deeply connect supporters to a cause.
We offer competitive salaries, professional development opportunities and a flexible work environment. We also encourage professional and personal volunteerism.
To learn more about us, and to see a list of our clients, visit our website at www.goodworksco.ca.
1101 Prince of Wales Drive, Unit 110
Ottawa, Ontario K2C 3W7
TEL: (613) 232-9113