Words are powerful. Sure, some may say actions speak louder, but a thoughtful assemblage of words can influence change, draw laughter, ignite passion, and stir thought. One of my favourite things about words is their ability to move me.
There’s an old saying that never fails to get me borderline misty-eyed. If you ever need your faith in humanity restored, this is a good place to start:
A society grows great when old men plant trees in whose shade they know they shall never sit.
There’s some debate around its provenance, but the message is clear. Do good things for other people. Make a difference. Leave a mark.
Being a fundraising copywriter at Good Works allows me to exercise the power of words on a daily basis. And with clients whose mandates are invariably linked to making a difference in some way, producing meaningful words for their respective causes is incredibly rewarding to me.
In a career spanning 20+ years, I’ve worked in corporate settings, government environments, creative agencies, and not-for-profit organizations. While each had its own unique advantages and element of interest, it was the mighty not-for-profits that gave me something extra. It was an unmistakable feeling of collective effort for the good of others. Needless to say, it was a good feeling, and I’m happy to be surrounded by it once again, with Good Works.
As much as I love words, I also have a deep affection for New York City, a good funky bass line, and a hoppy IPA!