How To Execute Killer Year-End Emails

October 31, 2019

Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off over and over in hopes that inspiration will strike (no judgment!). Your year-end emails can be some of your biggest digital revenue generators of the year – if you do it right. And […]

How To Turn a New Donor into a Loyal Donor

October 18, 2019

Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve been feeling more connected to, and you’ve decided it’s time to get involved in a bigger way. You researched a few organizations before picking the one you believe will give you the biggest […]

Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

How to Write Emails That Get Opened

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

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Why the best year-end digital campaigns start right now

February 13, 2019

It’s no secret that the final few weeks of the year are a goldmine for charities and nonprofits. It’s when the majority of all the money we raise all year will be donated – when donors have philanthropy, generosity, and community on the brain. So, if you’re like most of my clients, you take advantage […]

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How To Build A Better Email List In 2019

January 7, 2019

With the new year upon us, you may be mulling over what your New Year’s resolutions are going to be in 2019. Maybe you’re committing to hitting the gym 3 times a week. Maybe you want to learn a language, deepen a skill, or make a new friend. If you’re raising money through email – […]

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Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

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How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

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How to make the most of Facebook’s new algorithm

April 30, 2018

Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their algorithm is par for the course – anyone who’s ever tried to measure Facebook KPIs year-over-year will be familiar with the frustration when Facebook suddenly changes how a metric is calculated (or even […]

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5 Cognitive Biases That Will Improve Your Storytelling

January 15, 2018

We fundraisers live in the world of persuasion. That’s our job – to persuade folks to action, make donations, sign petitions, volunteer, spread the word, and change the world. To do that successfully, we have to understand how to motivate people. There’s lots of research on how donor psychology and neuroscience impact the choices people […]