a garden pathway lined by tulips
How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

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How to make the most of Facebook’s new algorithm

April 30, 2018

Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their algorithm is par for the course – anyone who’s ever tried to measure Facebook KPIs year-over-year will be familiar with the frustration when Facebook suddenly changes how a metric is calculated (or even […]

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5 Cognitive Biases That Will Improve Your Storytelling

January 15, 2018

We fundraisers live in the world of persuasion. That’s our job – to persuade folks to action, make donations, sign petitions, volunteer, spread the word, and change the world. To do that successfully, we have to understand how to motivate people. There’s lots of research on how donor psychology and neuroscience impact the choices people […]

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How to Time Your Email for Maximum Impact

November 8, 2017

It’s no secret that timing can be key to email opens. People split test and optimize the time of day and day of the week. They plan based on content – surveys perform best on Friday afternoons, event reminders should go 24 hours before the event, and many commuters check their email on the go […]

A group of people fist-bump at a table.
6 Steps To A Winning #GivingTuesday Campaign

September 18, 2017

I know, I know – it’s only September. You have loads of time before #GivingTuesday and you have a ton on your plate right now. It can wait, right? Wrong. If you really want to make the most of the influx of philanthropy that comes with #GivingTuesday (which falls on November 28th this year), then […]

The best free tools in your fundraising toolbox
The 5 Handiest Free Tools for Fundraisers

June 5, 2017

The to-do list of a fundraiser never ends – and our budgets don’t always quite line up with all the tasks we need to complete. Thankfully, we live in the digital age, where awesome free tools abound! Whether you’re trying to find time for design, data crunching, or social posting, these 5 totally free tools […]

Every unsubscribe to your email list has a silver lining.
The Silver Linings of Email Unsubscribes

May 23, 2017

Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain that contact! There was so much you could’ve done together – all the change you could make, all the revenue you could drive! Lost, forever! Actually – not really. Although unsubscribes can feel […]

Another new message in the inbox. Is it the right one?
The Most Important Emails You’re Forgetting

April 3, 2017

You want to give your subscribers an awesome experience as a part of your email list. You want to send them super relevant content, at just the right frequency. You want them to feel inspired, energized, and ready to take action for your awesome cause. You want to foster a deep and personal connection between […]

2017 in fireworks.
Ditch Your Fundraising Crutches in 2017

January 9, 2017

Writing is vital to fundraising. Direct mail, thank you letters, emails, social posting, brochures, event invites – you name it, it needs copy. But many of us fall into writing ruts. How many times have you followed a template or re-used wording, not because it’s effective, but because it’s quick, comfortable, and gets that task […]

The Website Check-up: Keeping Your Site In Top Form

December 13, 2016

Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to make updates or changes. As a result, those updates are often few and far between – which means a lot of charity websites are missing out on gifts and driving donors away. Here […]