Integrated Fundraising

Smart strategies that activate the synergy of online and offline tactics to create standout giving experiences.

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The Ottawa Mission

Integrated Fundraising

Integrated Fundraising with Good Works

Today’s donor expects the same seamless integration from the charities they give to, as they get from the businesses they interact with. Good Works takes a truly integrated approach to fundraising, from planning to performance, grounded in an understanding that every touchpoint works in harmony to drive overall campaign results.
  • Micro Campaigns: Good Works creates familiarity and cohesion in-market, while ensuring that the campaign feels totally platform-authentic, by grounding in a single story over multiple channels.
  • Holistic Data Analysis: We help you understand the big picture of your results, taking a 360-degree analysis of campaign performance rather than outdated first-touch or last-touch attribution methods, to give you a real and accurate understanding of outcomes.
  • Maximizing ROI: Increase return and foster growth as every channel improves the outcomes of the others when the messaging is seamless.
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Our Integrated Fundraising Work

Integrated fundraising means taking a single message, and a single story, and adapting it adapting it for the mix of channels each individual donor prefers. Good Works aims for a surround-sound donor experience that wraps donors and prospects into your campaign and makes them feel like part of it.
  • Multi-channel campaign concepts
  • SMS and digital advertising
  • Budgeting and target-setting
  • Renewal and acquisition mailings
  • Email and ads cultivation
  • Real-time and dashboard reporting

Integrated Fundraising Case Studies

At Good Works, we customize fundraising solutions to fit your charity’s specific goals, resources, systems, and teams. Whether you’re a fundraising team of one, or you’ve got lots of resources and a robust team behind you, we’ve got your back! Check out how:

The Canadian Centre for Policy Alternatives

With a shrinking donor file and scattered fundraising efforts, the CCPA launched a strategic refresh to re-engage supporters and boost results through smarter, more focused digital fundraising.
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Good Works helped re-imagine our fundraising program from the ground up. They didn’t just identify gaps, they took the time to understand our unique situation and capacity. They developed a strategic plan and revenue model tailored specifically to our organization, rather than offering a one-size-fits-all approach.

Their guidance through implementation made all the difference. They supported us in revitalizing our mail program and successfully integrating email and digital fundraising for the first time. They were patient, responsive, and consistently available whenever challenges arose.

Stephanie Pascual
Associate Vice President, Annual Programs at Royal Ontario Museum

Integrated Fundraising Clients

Working With Good Works

We’d love to talk about the fundraising challenges you’re facing, the trends in the sector, the solutions we can bring to the table – you name it! Reach out to book 30-minute, no-commitment discovery discussion with us.
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