3 Email Segments You Need To Start Using Today
You’re a fundraiser in today’s digital world. You already know that email is an incredibly cost-effective way to get your message out
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How Aging Changes The Way We Read Mail
Just last week, I read this tweet showed up in my newsfeed. Now admittedly, this is pretty old, but it did offer
Direct Mail In Canada: Where It’s Been, And Where It’s Going
All things COVID aside, there’s never been a better time to be Canadian – amiright? Nice, friendly people, free healthcare, gorgeous scenery,
Your Story Is Worth Its Weight In Gold!
Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?
Trust Your Gut: Five Times The Fundraiser Is Always Right
If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as
How to transform your fundraising copy in four easy steps
You have a copywriting deadline to meet, but how are you supposed to deliver high impact copy, without spending every waking hour
A Smart Way Forward
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
3 Tips for Pandemic-Proofing Your Digital Campaigns
Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It
The Hectic Fall Season – Pandemic Style
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
