Simplifying Donor Data with Thoughtful Copy and Segmentation
I’m a bit of a numbers nerd – and in all my fundraising roles I end up championing the power of data.
380 results
Those Big Life Moments…
There are moments in your life in which you can’t help but pause and reflect… Often, these moments mark the start of
That Was Then, This Is Now – Some Thoughts on Legacy Giving 20 Years Down the Road
I’ll never forget reading those poll results way back in 2004. If there was one pivotal moment in my career in philanthropy,
3 Questions to Ask Yourself When You’re Building Your Annual Fundraising Plan
For many of us fundraisers, we’re not far off that magical time of the year: planning season. The time of year when
Direct Mail Fundraising in 2024 – What the Benchmarks Tell Us
We know you’ve been patiently waiting, and it’s finally here – the 2024 Canadian Direct Mail Benchmarks Report is now ready for you
Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
Reflecting on 20 years of legacy fundraising at Good Works
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It
How To Build A Fundraising Story Bank In 7 Easy Steps
Even though this blog about how to build a fundraising story bank is coming up on five years old, it’s still as relevant
Practical year-end fundraising tips from our office to yours
It’s time: we’re headed into the calendar year-end. If you’re anything like us, the chaos is in full swing! So, let us
