Consider Your Donor Database Movement While You Plan for the Future
Let me start off by apologizing for the bad news that I am about to share; summer is coming to an end.
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Storytelling in Fundraising: A Guide for Skeptics
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
A Quick Refresher on Loving Your Donors
You are likely far from embracing the fall and you’re hopefully still in denial that winter soon follows. But as a fundraiser,
Is It Time to Update Your Legacy Giving Web Content?
Did you catch our recent webinar on planned giving and the pandemic? If not, you should know that the pandemic influenced a
Find the time to say thank you: 5 tips to completing new donor thank you calls
It’s no secret that new donors are worth their weight in gold – sometimes literally (Yes, acquisition campaigns are expensive!). Acquiring a
What fundraisers actually need to know about Vitalik Buterin’s $1B cryptocurrency donation
On May 11, 2021 Vitalik Buterin shocked the philanthropic world when he donated $1.2 billion (USD) worth of Shiba Inu cryptocurrency to
Let Your Donors be the Jury
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client
5 Facebook Ad Campaign Tests You Should Try Today
More of our clients, and charities in general, are dipping their toes (or fully diving in!) to advertising on Facebook. Since we
My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
