When To Give Your Donors What They Want (And When Not!)
Here at Good Works, we’re all about relationships — more specifically, the relationships you build with your donors. We always encourage our
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New Year Resolutions for Fundraisers in 2022
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to
How To Analyze Your Direct Mail Performance in 2021
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head
Navigating Direct Mail Production in 2022
As we approach the end of 2021, our uncertain future seems more uncertain than it has before. As if the emergence of
Should you use Facebook’s dynamic creative for your next fundraising campaign?
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel
3 Direct Mail Fundraising Lessons From The Statue of Liberty
Have you ever heard the story of how fundraising helped to build the Statue of Liberty? It’s a tale that’s roughly 150
A 7-point guide to kick-starting your mid-level program!
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few
Consider Your Donor Database Movement While You Plan for the Future
Let me start off by apologizing for the bad news that I am about to share; summer is coming to an end.
Storytelling in Fundraising: A Guide for Skeptics
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
