Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
350 results
How you can prepare for the greatest wealth transfer in Canada’s history
Sooner than you think, it’ll be crucial for you to better understand the giving behaviours of Gen Xers and Millennials. From 2016
How well do you REALLY know your legacy donors?
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for
All about YOU! (The Fundraising Edition)
It’s a universal rule in fundraising. One of the first things you might learn when you take a fundraising course or start
When Things Go Off The Rails – and they surely will, at some point!
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing
Tell Them “Why” – Insights from the Global Online Fundraising Scorecard
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase.
Three Reasons to Invest in Monthly Giving in 2021
This year is a great time to strengthen your monthly giving program. By focusing your time and energy on monthly giving, you
Legacy Giving and Your Donor’s Final Chapter
Think of life as a story. More specifically, think of it as a book – an autobiography to be precise. If you
Don’t Go Breaking My (Direct Mail Loving) Heart
How to Write Direct Mail for Donors Who Don’t Read Direct Mail 💌 Here at Good Works, we’re passionate about sharing emotional
