3 Tips for Pandemic-Proofing Your Digital Campaigns
Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It
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The Hectic Fall Season – Pandemic Style
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
December 31st is 133 Days Away: Planning your Year-End Direct Mail Appeal
It’s August. For some, that means sweltering days spent in the pool, in the lake, or in the air conditioning. But for
The Legacy Lift – Your Secret to Increasing Annual Revenues
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
The 6 Ingredients You Need To Build A Digital Fundraising Program
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
Direct Mail: Alive and Well!
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around
Choosing The Best Imagery For A Killer Direct Mail Campaign
How much thought goes into the creative of an appeal? In short … a lot! Direct mail projects are centred around compelling
When It Comes To Direct Mail – Does The Size Of Your Program Matter?
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
