The Hectic Fall Season – Pandemic Style
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
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December 31st is 133 Days Away: Planning your Year-End Direct Mail Appeal
It’s August. For some, that means sweltering days spent in the pool, in the lake, or in the air conditioning. But for
The Legacy Lift – Your Secret to Increasing Annual Revenues
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
The 6 Ingredients You Need To Build A Digital Fundraising Program
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
Direct Mail: Alive and Well!
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around
Choosing The Best Imagery For A Killer Direct Mail Campaign
How much thought goes into the creative of an appeal? In short … a lot! Direct mail projects are centred around compelling
When It Comes To Direct Mail – Does The Size Of Your Program Matter?
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Search For New Donors The Smart Way
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
