Is It Time to Update Your Legacy Giving Web Content?
Did you catch our recent webinar on planned giving and the pandemic? If not, you should know that the pandemic influenced a
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Find the time to say thank you: 5 tips to completing new donor thank you calls
It’s no secret that new donors are worth their weight in gold – sometimes literally (Yes, acquisition campaigns are expensive!). Acquiring a
What fundraisers actually need to know about Vitalik Buterin’s $1B cryptocurrency donation
On May 11, 2021 Vitalik Buterin shocked the philanthropic world when he donated $1.2 billion (USD) worth of Shiba Inu cryptocurrency to
Let Your Donors be the Jury
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client
5 Facebook Ad Campaign Tests You Should Try Today
More of our clients, and charities in general, are dipping their toes (or fully diving in!) to advertising on Facebook. Since we
My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
Unlocking the Power of Donor Surveys
What single, magical tool can help you generate revenue, deepen donor loyalty, uncover donor interests, upgrade giving, AND find new leads? You
Introducing the 2021 Canadian Direct Mail Benchmarks Report
The wait is over! For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further. The 2021 Canadian
Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
