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How Small Charities Can Win Big At Fundraising

October 29, 2018

Small charities are near and dear to my heart. They tend to be more agile and nimble. The small team of staff and volunteers usually have their hands directly involved in the work. There’s a lot of passion. There are so many strengths, but often smaller charities aren’t as good at using those strengths to […]

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How To Achieve Awesomeness: A Summer Challenge for Fundraisers

June 18, 2018

We have a small tradition in our family – it’s the annual crafting of our summer “Poo-Butt List.” Now stick with me for a minute. Each summer we pull out a yellow pad of legal paper and gather around the kitchen table. We all toss out the wild things we’d like to do which can […]

hands in - teamwork
Client Case Study: Matching Gift Testing with Royal Victoria Regional Health Centre

May 14, 2018

The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call Simcoe County and the District of Muskoka their home. The Foundation has been a Good Works client since 2015. The Year-End Mailing The RVH Foundation mails donors four times per year – winter, […]

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3 Data Gems to Better Personalize Your Donor Asks

March 12, 2018

Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to make a singular piece of communication feel like it is tailored to one person – even though you’re sending the exact same thing to 1,000 or 20,000 individuals. Here are three data gems, […]

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Client Case Study: University of Saskatchewan Legacy Series

February 13, 2017

The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in an annual newsletter, advertisements and events, they wanted to elevate their proactive planned giving program and generate more leads. That’s when they contacted Good Works to help them implement a story-driven direct mail […]

Benchmark Your Digital Performance Against Yourself

August 9, 2016

Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of any decent benchmarking effort is to measure how you’re doing against the sector. In the case of digital, you’ll want to look at benchmarks for your email, website and social programs.  Here’s a […]

Powerful Digital Metrics Every Fundraiser Should Use

April 26, 2016

Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter: KPIs Every Fundraiser Should Use to Evaluate Their Digital Program.” This workshop was developed in response to a flurry of emails I received in the spring from several clients. These fundraisers wanted to […]

Data Insights (When You Have Limited Data to Work With)

July 27, 2015

Increasingly in the sector, we’re being called upon to use our data more. Data can tell us a lot of things. It can give us rich insights into our donor’s behaviours and motivations. I’m constantly being asked about what kind of segmentation and wizardry can be done with data. Don’t get me wrong, there’s stuff […]

Are You Ready for the April 21st Google Bombshell?

April 1, 2015

Google recently sent waves through the SEO community by announcing on the Google webmaster blog that they would be updating their mobile search rules to favour sites that are compatible with mobile devices effective April 21st, 2015. This means that as of April 21st if your website is not mobile-friendly you could see a major […]