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Client Case Study: University of Saskatchewan Legacy Series

February 13, 2017

The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in an annual newsletter, advertisements and events, they wanted to elevate their proactive planned giving program and generate more leads. That’s when they contacted Good Works to help them implement a story-driven direct mail […]

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Benchmark Your Digital Performance Against Yourself

August 9, 2016

Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of any decent benchmarking effort is to measure how you’re doing against the sector. In the case of digital, you’ll want to look at benchmarks for your email, website and social programs.  Here’s a […]

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Powerful Digital Metrics Every Fundraiser Should Use

April 26, 2016

Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter: KPIs Every Fundraiser Should Use to Evaluate Their Digital Program.” This workshop was developed in response to a flurry of emails I received in the spring from several clients. These fundraisers wanted to […]

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Data Insights (When You Have Limited Data to Work With)

July 27, 2015

Increasingly in the sector, we’re being called upon to use our data more. Data can tell us a lot of things. It can give us rich insights into our donor’s behaviours and motivations. I’m constantly being asked about what kind of segmentation and wizardry can be done with data. Don’t get me wrong, there’s stuff […]

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Are You Ready for the April 21st Google Bombshell?

April 1, 2015

Google recently sent waves through the SEO community by announcing on the Google webmaster blog that they would be updating their mobile search rules to favour sites that are compatible with mobile devices effective April 21st, 2015. This means that as of April 21st if your website is not mobile-friendly you could see a major […]

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5 Fundraising KPIs to Track for your Digital Program

March 10, 2015

Late last year, we launched the State of the Canadian Web Nation Report and one particular finding keeps on coming up again and again. Of the more than 500 charities we polled, only 18.99% report that they pay very close attention and are getting quite sophisticated using fundraising KPIs, benchmarks, and other goals to measure […]

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A Curated Collection of Charity Websites

November 26, 2014

Earlier on this month, I presented the results of the State of the Web Nation: Website Benchmarks for Canadian Charities at a CanadaHelps webinar. If you missed getting a copy of this awesomely useful document, you can download the benchmarks report here. And, if you missed the webinar you can watch it here. (Note: something […]

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2014 State of the Canadian Web Nation Benchmark Report

November 11, 2014

About 90% of your major donors are visiting your website before making their first gift. But almost 1/2 of you don’t have a web strategy in place. Are you okay with this? Probably not. And you’ve probably heard stats like this before. You maybe even quote them. You also probably have no idea where they […]

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Is Your Website Working for Your Legacy Donors?

May 7, 2014

Your website is the single most important piece of marketing collateral for your organization. And, it’s likely also one of the most neglected or in need of a tune up. According to What Canadian Donors Want, a study released in by Ipsos Reid and the Association of Fundraising Professionals, 7 in 10 Canadians do some […]