envelopes in a pile
4 Helpful Hints For Better Direct Mail Packages

March 11, 2019

When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of coming up with the next stop-you-in-your-tracks, jaw-dropping, game-changing mailing package.  Back here in reality, it doesn’t take long for the rain cloud of ROI and budget constraints to wash out our award-winning package design parade.  […]

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5 Easy Tips for Excellent Database Hygiene

December 17, 2018

Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs?  Would you rather call in sick than go through the maddening back and forth with your lettershop supplier as you work through all of the output oddities you find in those proofs?  Odds are […]

man standing in front of bulletin board of options
Helpful Hints for Selecting the Best Direct Mail Suppliers

April 9, 2018

Maybe you are new to the direct mail production management game.  Perhaps you’ve relied on a third party to manage your production process up to this point.  Or maybe, you’ve decided it’s time to see what other options are out there.  The process of evaluating and selecting new direct mail production suppliers can be a […]