Guest Post: What Prince Fayed Can Teach You About Fundraising

June 19, 2014

Have you ever gotten a spam email? They tend to go something like this: “Dear Freind, I am Prince Fayed W. Bolkiah, the eldest son of Prince Jeffrey Bolkiah former finance minister of Brunei… Before my in-castration, I went ahead to dispatch the sum of five undred million United States Dollars  in cash under special […]

Guest Post: What Can Starbucks Teach Us About Fundraising?

April 23, 2014

Today as I got my morning cappuccino, I noticed Starbucks is running a huge promotion – centered on buying beans, k-cups, syrups, cups and taking the Starbucks experience home. Why would they do this? Isn’t the whole concept of drinking coffee at home Starbucks competition? Don’t they want me in their stores? It’s because Starbucks […]

Writing – the least important, most important thing

January 15, 2013

“We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most important thing there is.” Those were Don Draper’s words during an uncharacteristically cynical moment in the hit series Mad Men. While his agency faced bankruptcy, Don spilled a career’s worth of professional frustration […]

Web Jury 2.0: Don’t make your website a missing persons bulletin

May 21, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact janet@hilborn.com. Kori: The Kenora and Lake of the Woods Regional Community Foundation […]

Web Jury 2.0: Boosting design to match a great mission

April 19, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact janet@hilborn.com. Kori: Hi, Ryann. This month’s candidate, Sudbury Manitoulin Children’s Foundation, […]

Web Jury 2.0: High-potential site needs more ‘who,’ less ‘how’

March 15, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact janet@hilborn.com. Kori: Hi Ryann, ready for spring yet? It’s felt like it’s […]

Web Jury 2.0: How a small charity turned a C+ website into “an unequivocal hit”

February 17, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact the Editor. This month’s candidate is the Missing Children Society of […]

Web Jury 2.0: Who’s working on your mission, and doing it better?

January 19, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact janet@hilborn.com. Kori: Hi Ryann. Welcome back. This is our first piece […]

Web Jury 2.0: How to tweak a great site for even better fundraising performance

November 16, 2011

Fraser: Hey, Kori. The Caring and Sharing Exchange, located here in Ottawa, is a smallish local charity. I’d never heard its proper name, but I (like most people) certainly know of The Christmas Exchange, its signature program. I really, really like this site. It’s clean. It’s simple. It’s easy. I actually found it dead easy […]

Your website – it’s a pet, not a painting

November 5, 2011

Few projects can unite an organization the way a website can. Unlike strategic sessions and board meetings, a new website is an opportunity for every part of the organization – program, communications, and of course fundraising – to contribute to growth that is concrete, visible and exciting. Each area has the chance to make sure […]