Tricks to bring inactive donors back into the fold.
Data Mining For Gold: How To Reactivate Long-Lapsed Donors

May 15, 2017

Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the truth is that lapsed donors are simply a missed opportunity. The first place to start is to ask – why did they stop giving to you and your charity in the first place? […]

The basics of writing for direct mail.
A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

What Makes A Successful Direct Mail Reply Coupon

October 5, 2016

The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends back with their hard-earned cash to your organization to make a gift. It exists simply for the donor to return their gift to you in the most elegant way possible. Your BRC needs […]

Guest Post: What Prince Fayed Can Teach You About Fundraising

June 19, 2014

Have you ever gotten a spam email? They tend to go something like this: “Dear Freind, I am Prince Fayed W. Bolkiah, the eldest son of Prince Jeffrey Bolkiah former finance minister of Brunei… Before my in-castration, I went ahead to dispatch the sum of five undred million United States Dollars  in cash under special […]

Guest Post: What Can Starbucks Teach Us About Fundraising?

April 23, 2014

Today as I got my morning cappuccino, I noticed Starbucks is running a huge promotion – centered on buying beans, k-cups, syrups, cups and taking the Starbucks experience home. Why would they do this? Isn’t the whole concept of drinking coffee at home Starbucks competition? Don’t they want me in their stores? It’s because Starbucks […]

Writing – the least important, most important thing

January 15, 2013

“We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most important thing there is.” Those were Don Draper’s words during an uncharacteristically cynical moment in the hit series Mad Men. While his agency faced bankruptcy, Don spilled a career’s worth of professional frustration […]

Web Jury 2.0: Don’t make your website a missing persons bulletin

May 21, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact janet@hilborn.com. Kori: The Kenora and Lake of the Woods Regional Community Foundation […]

Web Jury 2.0: Boosting design to match a great mission

April 19, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact janet@hilborn.com. Kori: Hi, Ryann. This month’s candidate, Sudbury Manitoulin Children’s Foundation, […]

Web Jury 2.0: High-potential site needs more ‘who,’ less ‘how’

March 15, 2012

Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance for the charity to receive personal coaching from two experts in online communication and fundraising. To submit your site for review, contact janet@hilborn.com. Kori: Hi Ryann, ready for spring yet? It’s felt like it’s […]