DM Benchmarks: Answers to Your Burning Questions

February 5, 2020

If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with data from even more Canadian charities. It’s a big endeavor. And we’re casting our net far and wide across the Great White North to gather as many Canuck participants as we can. We’re […]

Quality Over Quantity: How To Crush Your Acquisition Costs

February 4, 2020

While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew their support, for a myriad of reasons (lifestyle changes, death, financial circumstances, etc.). Organizations always need to be thinking about how to bring new donors in the door. However, it’s no secret that […]

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Stop Boasting: How to be authentic and connect with your donors

January 24, 2020

Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and 1990s, we lived in the Age of Boasting. Whether the medium was broadcast or print, some anonymous ‘announcer voice’ would speak on behalf of the company trying to tell you something. That unidentified […]

JOB POSTING: ACCOUNT MANAGER

January 23, 2020

Closing Date: January 31, 2020 Job Region: Ottawa (Flexible) Years of Experience: 5+ Salary Range: $65,000 – $85,0000 What exactly is this position all about? It’s a fundraising consulting gig where you are the day-to-day contact point for clients and execute the annual fundraising programs of charities who work in primarily direct mail, digital and/or […]

JOB POSTING: FUNDRAISING STRATEGIST

Closing Date: January 31, 2020 Job Region: Ottawa (Flexible) Years of Experience: 7+ Salary Range: $80,000 – $95,0000 What exactly is a Fundraising Strategist? It’s a position that allows you to create and execute direct mail, digital and legacy giving campaigns while managing client relationships. Simply put, it’s a fundraising consultant gig. Are you passionate […]

Fundraising Tips & Lessons From 2019 That You Can Apply This Year

January 13, 2020

I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list of the best fundraising tips of the year, so I decided to write one! Check out these tips and lessons from 2019 that you can apply in 2020… Basics Are Basics for a […]

Canada Post 2020: What You Need To Know!

January 5, 2020

With the arrival of the new year comes changes to Canada Post services and pricing. Here is a summary of the changes that are most likely to affect your direct mail program. These changes are expected to go into effect on January 13, 2020. Return of Undeliverable Mail In my opinion, the best change Canada […]

4 Easy Tips for Donor Database Maintenance

December 16, 2019

Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes for your car, and replacing your furnace filter are all examples of beneficial maintenance in our lives. This is no different for your donor database. The better you maintain your data, the easier […]

If It Sounds Too Good To Be True…

December 9, 2019

When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in a while. When we came home all excited about something we saw advertised, she’d say “Honey, if it sounds too good to be true, it probably isn’t.” Now, if you’re reading this, you’re […]

How to Improve Direct Mail Results through Testing

December 2, 2019

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the results you were anticipating? Sounds like the time is ripe to do some testing to see what will improve your appeals and – by extension – increase your revenue. There’s plenty of things […]