Another new message in the inbox. Is it the right one?
The Most Important Emails You’re Forgetting

April 3, 2017

You want to give your subscribers an awesome experience as a part of your email list. You want to send them super relevant content, at just the right frequency. You want them to feel inspired, energized, and ready to take action for your awesome cause. You want to foster a deep and personal connection between […]

Get on the right track with legacy giving.
Show Me The Money: The ROI on Legacy Giving

March 27, 2017

If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember the ‘show me the money’ scene. If you don’t know the movie, it’s worth watching. And, if you don’t know the scene, it’s on YouTube! You’d think that fundraisers are pretty clear on […]

The basics of writing for direct mail.
A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

Can you start a mid-level program?
3 Key Indicators Of Mid-Level Giving Success

March 8, 2017

One of the first things we like to do with a new client is take them through a donor pyramid building exercise.  We talk about starting with a solid base of single-gift donors who will support your organization year over year. From there, we develop strategies to grow the pyramid vertically, by converting donors to […]

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Client Case Study: University of Saskatchewan Legacy Series

February 13, 2017

The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in an annual newsletter, advertisements and events, they wanted to elevate their proactive planned giving program and generate more leads. That’s when they contacted Good Works to help them implement a story-driven direct mail […]

Teeny Tiny Type, And Why It Hurts Your Fundraising

February 6, 2017

I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into the travel magazines that I’d brought along. Have I mentioned how much I love to travel? My secret indulgence is subscriptions to all of the best travel magazines. I sat back, ordered a […]

Doubling Down: How To Make Donors Happy AND Double Revenues

January 30, 2017

Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a very one-dimensional exercise. Your charity had a list of direct mail donors. You mailed appeals to them four or five times a year. They sent you lots of money. You met your goal. […]

2017 in fireworks.
Ditch Your Fundraising Crutches in 2017

January 9, 2017

Writing is vital to fundraising. Direct mail, thank you letters, emails, social posting, brochures, event invites – you name it, it needs copy. But many of us fall into writing ruts. How many times have you followed a template or re-used wording, not because it’s effective, but because it’s quick, comfortable, and gets that task […]

The Website Check-up: Keeping Your Site In Top Form

December 13, 2016

Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to make updates or changes. As a result, those updates are often few and far between – which means a lot of charity websites are missing out on gifts and driving donors away. Here […]