Every unsubscribe to your email list has a silver lining.
The Silver Linings of Email Unsubscribes

May 23, 2017

Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain that contact! There was so much you could’ve done together – all the change you could make, all the revenue you could drive! Lost, forever! Actually – not really. Although unsubscribes can feel […]

Tricks to bring inactive donors back into the fold.
Data Mining For Gold: How To Reactivate Long-Lapsed Donors

May 15, 2017

Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the truth is that lapsed donors are simply a missed opportunity. The first place to start is to ask – why did they stop giving to you and your charity in the first place? […]

A step-by-step walkthrough for a story-driven creative plan
How To Map Out Your Creative Plan

May 8, 2017

One of the first things I talk about with clients is the stories they have to tell. I ask them to think about who their best storytellers are, and the variety of stories that speak to the impact of their work. With that in mind, I also suggest that they give some thought to which […]

Like a Rubik's cube, hiring a fundraising is all about the right fit.
The Dos and Don’ts of Hiring a Fundraiser

May 1, 2017

After decades of being embarrassed to tell people what we do, likened to used car salesmen, and facing myths that ‘surely you aren’t paid to do that,’ fundraising is finally being recognized as a vocation. Thank goodness for that. I think back to the early 1990s. I was a recent graduate, proud of my Master’s […]

Once upon a time, at a busy bus stop...
Once Upon a Time: Telling the Perfect Legacy Gift Story

April 24, 2017

Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great cause. Now, this fundraiser was a dedicated soul. She was always striving to learn more, to get better at her work and to perfect the noble craft that had called to her so […]

Another new message in the inbox. Is it the right one?
The Most Important Emails You’re Forgetting

April 3, 2017

You want to give your subscribers an awesome experience as a part of your email list. You want to send them super relevant content, at just the right frequency. You want them to feel inspired, energized, and ready to take action for your awesome cause. You want to foster a deep and personal connection between […]

Get on the right track with legacy giving.
Show Me The Money: The ROI on Legacy Giving

March 27, 2017

If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember the ‘show me the money’ scene. If you don’t know the movie, it’s worth watching. And, if you don’t know the scene, it’s on YouTube! You’d think that fundraisers are pretty clear on […]

The basics of writing for direct mail.
A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

Can you start a mid-level program?
3 Key Indicators Of Mid-Level Giving Success

March 8, 2017

One of the first things we like to do with a new client is take them through a donor pyramid building exercise.  We talk about starting with a solid base of single-gift donors who will support your organization year over year. From there, we develop strategies to grow the pyramid vertically, by converting donors to […]

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Client Case Study: University of Saskatchewan Legacy Series

February 13, 2017

The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in an annual newsletter, advertisements and events, they wanted to elevate their proactive planned giving program and generate more leads. That’s when they contacted Good Works to help them implement a story-driven direct mail […]