Rush Hour on the Planned Giving Freeway

April 20, 2020

There’s a new word in the legacy giving marketplace – and it’s a word we’ve never used before when referring to the process of gift planning. That word is URGENCY. That’s right, URGENCY. The Old Word Was ‘Patience’ Fundraisers of almost all stripes are taught to use urgency as a motivator to give. Direct response […]

Planned Giving In A Pandemic

April 16, 2020

Watch the Planned Giving in a Pandemic webinar here! Many, if not most, of us are still trying to figure out how the world has changed, how donors have changed and how our work will change as the result of COVID-19. My fellow Good Workers and I have been feeling the same way too. When […]

Welcome to the Age of Authenticity

March 31, 2020

I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are calling this a watershed event – one that will change our world forever. This pandemic could well be for us what the Great Depression and World War 2 were for our grandparents. Put […]

COVID-19 and Fundraising: How to Weather the Storm

March 19, 2020

The ever-evolving COVID-19 situation is stopping the world in its tracks. Fundraisers should be looking at their planned activities for the next few months and asking what, if any, strategies need tweaking, refinement or course-correction. CONTINUE TO SEND YOUR DIRECT MAIL APPEALS AS PLANNED Even though it may go against your first instinct, you need […]

Are You An Imposter? You’re Not Alone!

March 4, 2020

As a consultant, I have the pleasure of interacting with a diversity of people across our sector. I have noticed a disturbing trend and oddly, it has nothing to do with direct marketing or digital analysis and everything to do with the person executing the strategy. Fear of Failure Ask yourself, what’s your biggest fear […]

Maybe They’re Just Not That Into Me?

February 18, 2020

A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use to help you fulfill your mission. That’s because a great thank you letter does more than just acknowledge a gift. It brings your donor closer to your cause. It makes her feel more […]

Nine Reasons Why Direct Mail Totally Rocks!

February 7, 2020

The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes at our four-page letters. Major gifts coworkers don’t quite understand why we work so hard for gifts of $100 or less. Teammates in the marketing department grumble when we use fonts and colours […]

DM Benchmarks: Answers to Your Burning Questions

February 5, 2020

If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with data from even more Canadian charities. It’s a big endeavor. And we’re casting our net far and wide across the Great White North to gather as many Canuck participants as we can. We’re […]

Quality Over Quantity: How To Crush Your Acquisition Costs

February 4, 2020

While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew their support, for a myriad of reasons (lifestyle changes, death, financial circumstances, etc.). Organizations always need to be thinking about how to bring new donors in the door. However, it’s no secret that […]

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Stop Boasting: How to be authentic and connect with your donors

January 24, 2020

Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and 1990s, we lived in the Age of Boasting. Whether the medium was broadcast or print, some anonymous ‘announcer voice’ would speak on behalf of the company trying to tell you something. That unidentified […]