Which Way Are You Growing Your Donor Pyramid?

February 12, 2018

I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we often receive Requests for Proposals (or RFPs as they’re known in the trade) that invite us to bid on consulting work with a potential new client. When we receive an RFP, we’re asked to […]

The Forces That Conspire to Make Your Appeal Drop Late

November 20, 2017

(And what you can do to have the force be with you!) In a perfect world, the planets would be in constant alignment and your direct mail appeals would always – always! – go out on time. However, we know that the planets often have a mind of their own. We can’t depend on the […]

A woman with long, blonde hair, standing in front of a wall covered in rectangular colour samples.
How To Create An Unbeatable Fundraising Brochure

June 19, 2017

In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed page, at least from my middle-aged perspective. I’m always game for a good read, not to mention, the sensory experience of glossy pages and beautiful, colour photos. These are things that, if done […]

A step-by-step walkthrough for a story-driven creative plan
How To Map Out Your Creative Plan

May 8, 2017

One of the first things I talk about with clients is the stories they have to tell. I ask them to think about who their best storytellers are, and the variety of stories that speak to the impact of their work. With that in mind, I also suggest that they give some thought to which […]

The basics of writing for direct mail.
A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

How To Get Your Donor’s Attention

November 30, 2016

Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What should we have on the outer envelope?”   “We need a teaser that will ‘grab’ our donors.” “A teaser alone won’t work: we need to add a great photo that connects to the tagline.” […]

2016 Fundraising Challenges: 4 Ways You Can Respond Today

November 8, 2016

The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking havoc on Canadian non-profits, particularly those who are solely or predominantly focused on direct mail. Conversely, the organizations using a multichannel fundraising approach seem to have fared a little better. Why? Because even […]