A woman with long, blonde hair, standing in front of a wall covered in rectangular colour samples.
How To Create An Unbeatable Fundraising Brochure

June 19, 2017

In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed page, at least from my middle-aged perspective. I’m always game for a good read, not to mention, the sensory experience of glossy pages and beautiful, colour photos. These are things that, if done […]

A step-by-step walkthrough for a story-driven creative plan
How To Map Out Your Creative Plan

May 8, 2017

One of the first things I talk about with clients is the stories they have to tell. I ask them to think about who their best storytellers are, and the variety of stories that speak to the impact of their work. With that in mind, I also suggest that they give some thought to which […]

The basics of writing for direct mail.
A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

How To Get Your Donor’s Attention

November 30, 2016

Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What should we have on the outer envelope?”   “We need a teaser that will ‘grab’ our donors.” “A teaser alone won’t work: we need to add a great photo that connects to the tagline.” […]

2016 Fundraising Challenges: 4 Ways You Can Respond Today

November 8, 2016

The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking havoc on Canadian non-profits, particularly those who are solely or predominantly focused on direct mail. Conversely, the organizations using a multichannel fundraising approach seem to have fared a little better. Why? Because even […]

Ready, Set, Ask! Demystifying Your Gift Array

October 25, 2016

You know the old adage: if you don’t ask your donors to give, they won’t! How much then is an appropriate, thoughtful ask? Not surprisingly, there is no magic formula.  It depends on the offer, the need (is it an emergency appeal?), time of year, type of donor (active or lapsed?)….and more. Here are a […]

What Makes A Successful Direct Mail Reply Coupon

October 5, 2016

The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends back with their hard-earned cash to your organization to make a gift. It exists simply for the donor to return their gift to you in the most elegant way possible. Your BRC needs […]