4 Helpful Hints For Better Direct Mail Packages

March 11, 2019

When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of coming up with the next stop-you-in-your-tracks, jaw-dropping, game-changing mailing package.  Back here in reality, it doesn’t take long for the rain cloud of ROI and budget constraints to wash out our award-winning package design parade.  […]

Why the best year-end digital campaigns start right now

February 13, 2019

It’s no secret that the final few weeks of the year are a goldmine for charities and nonprofits. It’s when the majority of all the money we raise all year will be donated – when donors have philanthropy, generosity, and community on the brain. So, if you’re like most of my clients, you take advantage […]

Direct Mail Inserts Proven To Boost Response

January 2, 2019

I really like fries. And I really, really like ketchup on my fries. That’s not to say I wouldn’t eat the fry if there were suddenly a shortage of ketchup. But I wouldn’t eat as many fries…ya know? The ketchup boosts my response to a hot plate of fries. And in the world of DM, […]

5 Easy Tips for Excellent Database Hygiene

December 17, 2018

Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs?  Would you rather call in sick than go through the maddening back and forth with your lettershop supplier as you work through all of the output oddities you find in those proofs?  Odds are […]

The Giving Report 2018 – Helping you stay in the know!

December 3, 2018

The Canada Helps Giving Report 2018 was recently released. If you haven’t had a chance to read it yet, I highly recommend that you do. For me, it certainly affirms what we see and experience in our day-to-day work with our clients. The Giving Report 2018 hits the mark in driving some very timely points […]

How To Improve Your Donor Upgradation Strategy

November 26, 2018

As we enter the final quarter of 2018, many of us fundraisers are focussed on our year-end fundraising campaign. Rightfully so. With 30% of annual giving occurring in December and 10% of annual giving taking place in the last 3 days of the year, these are some of the best revenue generating opportunities a fundraiser […]

7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

What Do Donors Really Want?

June 25, 2018

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]