2014 State of the Canadian Web Nation Benchmark Report

November 11, 2014

About 90% of your major donors are visiting your website before making their first gift. But almost 1/2 of you don’t have a web strategy in place. Are you okay with this? Probably not. And you’ve probably heard stats like this before. You maybe even quote them. You also probably have no idea where they […]

How Do You Measure Up?

May 21, 2014

In a world where we’re all often guilty of comparing ourselves to colleagues, friends and even neighbours, one valuable metric that you do want to know is how you compare to your competitors. What metrics should you be tracking and why? For example, do you know how many donors you renew year over year? How […]

How does my email performance compare to other nonprofits?

May 16, 2011

It’s important to know just how well your emails are going with your donors – it’s a good indicator of whether or not your messages are really resonating with them. This information is readily available if you’re using an established email client (such as Mailchimp or Constant Contact), but for those of you who may […]

Facebook and Twitter for Nonprofits

March 31, 2011

I had the honour today of presenting a session on Facebook and Twitter for nonprofits to more than 70 people. The luncheon was put on by the AFP Ottawa Chapter and was very hands on. Together, we explored Facebook best practices, signed folks up for twitter, and talked about how powerful these tools can be […]

How do I find out how my direct marketing results compare to other charities?

March 21, 2011

This is a question that I get asked all the time. Fortunately, there are some great resources out there for determining sector benchmarks. For direct mail, the go to source for benchmarks is the Cornerstone Group of Companies. They produce a number of reports, all of which are available at cstonecanada.com/publications/whitepapers. The bonus? These are […]