Three Easy Tips That Will Make Your Donors Love You

June 14, 2019

Donor-centricity. Mention that term in a room full of fundraisers and you’ll always get lots of approving nods. We are very smart and highly attuned people. We fundamentally understand that great fundraising is never about us or our organizations and that donors give through us and not to us. In fact, in a perfect world, […]

The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

Leah’s Super Duper Awesome Tourist Guide for CAGP Conference Attendees

April 12, 2013

When you received the initial announcement about the 2013 CAGP National Conference, you can be forgiven for being a little mystified. Gatineau? Where on earth is that? (It certainly doesn’t help that, up until ten years ago, the City of Gatineau was called the City of Hull.) Let me tell you a little bit about […]

Welcoming Canadian Hunger Foundation

April 12, 2012

I’ve been a big fan of Canadian Hunger Foundation for almost twenty years. I’ve always loved their work because they do practical nitty-gritty stuff in some of the hardest-to-reach places on earth. I remember reading a piece once by Tony Breuer, their Executive Director. He talked about taking a hard drive way into the mountains […]