Three Easy Tips That Will Make Your Donors Love You

June 14, 2019

Donor-centricity. Mention that term in a room full of fundraisers and you’ll always get lots of approving nods. We are very smart and highly attuned people. We fundamentally understand that great fundraising is never about us or our organizations and that donors give through us and not to us. In fact, in a perfect world, […]

How to Create the Ultimate Donor Experience

February 25, 2019

You know how it feels when someone goes out of their way to help you, or when you get exceptionally good service? Those moments where you say ‘wow’ to yourself, and you smile? Think about the feeling that comes with the ‘wow’ – that warm glow, smiling inside feeling. Stop for a moment right now […]

How To Use The Phone To Make Powerful Connections With Your Donors

January 16, 2019

Who even talks on the phone anymore? Every year on my birthday, I wonder who’s going to call me. I appreciate getting emails and Facebook posts too. They remind me that people are thinking about me. But, when people call me to wish me a happy birthday, I feel truly loved. The telephone is an […]

How Small Charities Can Win Big At Fundraising

October 29, 2018

Small charities are near and dear to my heart. They tend to be more agile and nimble. The small team of staff and volunteers usually have their hands directly involved in the work. There’s a lot of passion. There are so many strengths, but often smaller charities aren’t as good at using those strengths to […]

What Do Donors Really Want?

June 25, 2018

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]

Fundraising Trend #7: The End of the Donor (as we know it)?

September 4, 2017

Okay, maybe this one isn’t a trend; YET. But I think it will be… Over this summer, I’ve shared the six trends that I believe most influence our work as marketers and fundraisers in the philanthropic marketplace. I hope you’ve found a few of them helpful. But, as I finished the six-part series, there was […]

How do you thank your ‘everyday’ HERO?

July 8, 2014

Charities and non-profits are finally taking notice that their existing donors hold HUGE potential for larger, more meaningful giving than they may have thought. The problem is, charities are spending entirely too much time mapping out the ‘ask’, and not nearly enough time brainstorming ideas around appropriate stewardship and how to genuinely, deeply and appropriately […]

Online Stewardship for Your Donors

September 9, 2013

Last week I purchased my toddler a more powerful nightlight. She’s developed a sudden fear of the dark, and of the tigers she dreams about who apparently invade her room sometime between the hours of midnight and three in the morning. As I set the nightlight on the checkout counter, I had to decide how […]

What every nonprofit should know about its donors

February 11, 2011

Your most profitable donors are deeply connected and loyal to you because you have a strong relationship with each other. And as in any great relationship, you need to do as much (or more) listening than you do talking. Listening to donors is more than just picking up the phone when they call – you […]

Tis the season of giving

December 20, 2010

The holiday season is nearly upon us, which for most of us means spending time with your family exchanging presents. I grew up in a city far away from both sets of my Grandparents, which means we couldn’t see each other every Christmas. As I got older (read: a hard-to-buy-for teen), if they couldn’t come […]