How To Build A Better Email List In 2019

January 7, 2019

With the new year upon us, you may be mulling over what your New Year’s resolutions are going to be in 2019. Maybe you’re committing to hitting the gym 3 times a week. Maybe you want to learn a language, deepen a skill, or make a new friend. If you’re raising money through email – […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

3 Helpful Tips for Super Awesome Emails

July 30, 2018

If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so many ways to connect with donors and drive revenue, and email is undoubtedly the biggest player in the digital realm. Whether you’re writing standalone appeals, stewardship pieces to show your donors some love, […]

The Silver Linings of Email Unsubscribes

May 23, 2017

Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain that contact! There was so much you could’ve done together – all the change you could make, all the revenue you could drive! Lost, forever! Actually – not really. Although unsubscribes can feel […]

More Than Just A Donate Button: The Anatomy of Successful Email Fundraising Campaigns

May 7, 2013

Is email dead? I should think not! Nearly 1/3 of all online donations can be sourced back to email.  When presented with that mind-boggling statistic, I’m not quite sure why we (and I mean fundraisers here) have stopped talking about and exploring how charities can optimize their email programs.  Email may not be new and […]

Now is a good time to add ‘Secret Donor’ to your job description

August 3, 2012

Ah, the dog days of summer. For most people, it’s a time to kick back, relax and enjoy time with family and friends. But for fundraisers, it’s also a great time to inspect your organization for leaks and cracks. One of the best ways to do this is by becoming a secret donor. I give […]

Three building blocks for online fundraising success

June 1, 2012

What is the first thing that you think of when you hear the phrase “online fundraising”? If you’re like most of the nonprofit organizations we speak with, social media is probably the first thing that comes to your mind. You may even wonder how tools like Facebook and Twitter can help you raise more money. […]

What your charity can do in the event of a Canada Post strike

May 19, 2011

UPDATE: The CUPW has issued a strike notice. Industrial action will occur as of 11:59pm, 2 June should they not reach an agreement. The Canadian Union of Postal Workers (CUPW) is threatening strike action, to take place no earlier than May 25th. At this stage, nobody is sure how long possible strike action will take […]

How does my email performance compare to other nonprofits?

May 16, 2011

It’s important to know just how well your emails are going with your donors – it’s a good indicator of whether or not your messages are really resonating with them. This information is readily available if you’re using an established email client (such as Mailchimp or Constant Contact), but for those of you who may […]

The 6 best places to get great stories for your nonprofit

April 18, 2011

You’ve probably noticed that we talk a lot about the importance of telling stories in fundraising, but lately I’ve had people ask me the best ways to get those stories in the first place. Here’s some sure-fire ways you can find great, compelling stories that will resonate strongly with your donors: Board members/Executive Director There’s […]