How to Create the Ultimate Donor Experience

February 25, 2019

You know how it feels when someone goes out of their way to help you, or when you get exceptionally good service? Those moments where you say ‘wow’ to yourself, and you smile? Think about the feeling that comes with the ‘wow’ – that warm glow, smiling inside feeling. Stop for a moment right now […]

How to Get Donors to Make a Second Gift

April 23, 2018

You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start rolling in and you have made a dent in your acquisition target. Congratulations! Err… maybe hold that congratulations for a minute. Many seasoned fundraisers agree that a donor is not really yours until […]

How do you thank your ‘everyday’ HERO?

July 8, 2014

Charities and non-profits are finally taking notice that their existing donors hold HUGE potential for larger, more meaningful giving than they may have thought. The problem is, charities are spending entirely too much time mapping out the ‘ask’, and not nearly enough time brainstorming ideas around appropriate stewardship and how to genuinely, deeply and appropriately […]

How well do you thank your donors?

August 6, 2013

My colleagues and I have been talking a lot about stewardship these last few months, because it’s such an important part of the donor relationship. That’s why I’m so pleased that non-profits (including some of our clients) are paying closer attention to donor stewardship and accountability. Appropriately acknowledging a gift includes promptly thanking donors for […]

Create a Warm Welcome for New Donors

May 8, 2013

The latest statistics show that overall donor retention sits at about 40%. Yep, you read that right: you can expect to lose, on average, six out of every ten of your donors each year.  If you break that down and look only at first time donors, the picture is even worse: only 27% will stay […]

20 Ways to Build Donor Loyalty

February 20, 2013

On February 8, The Agitator ran a blog titled “Ten Ways to Build Donor Loyalty.” Here was the list they posted: Listen to your donors Share your good news Measure (and report) your success Survey your donors Leverage donor loyalty Involve donors in the cause Get social Customize your approach Recognize repeat donors Say thank […]

Reaching for the Sky? Don’t Forget that you Need a Solid Ladder

December 5, 2012

I’m concerned. I’m concerned that many non-profits today are so focussed on the big money that they’re forgetting some of the basics of good donor relations. Here’s an extreme example: a charity (that will obviously remain nameless), is gung ho to get going on a major, multi-million dollar, capital campaign. Good for them: go ahead […]

7 ideas to help you create inspired donor thank yous

October 19, 2012

As fundraising professionals, we all know that we need to thank our donors. What most of us don’t realize is that our donors already know what kind of thanks, beyond a standard acknowledgement, would be most meaningful. The best thank yous say more than just, well, thank you. Donors want to see results. In fact, […]

Just sayin’: Best not be a jerk to your donors

May 24, 2011

Let me take you back to March 25th.  If you’re like me, you probably already forgot that that was the day the Canadian government fell during a confidence vote on the budget. (I had to look it up – thanks again Wikipedia!). Unlike most elections, I admit I was mostly disinterested.  I am usually pretty […]

Make your own brand of delight

May 1, 2011

I chatted with a senior fundraiser recently who told me that the past month was devoted to meetings, budgets and planning.  There wasn’t time for talking with donors.  Sound familiar? Ever think about how grand it would be if all you had to do was steward donations.  If you could invest all your energy in […]